Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Regression Analysis, Predictive Modeling, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Analytics, Data Analysis Software, Predictive Analytics, Data Analysis, Minitab, Statistical Methods, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Business Analytics, Analysis, Quantitative Research, Statistics, Probability & Statistics
Mixed · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Probability Distribution, Pandas (Python Package), Data Analysis, Data Wrangling, Analytics, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Computational Thinking, Statistical Methods, Data Processing, Statistical Analysis, Data Preprocessing, Data Transformation, Data Structures, Data Cleansing, Programming Principles
Mixed · Course · 1 - 4 Weeks

IBM
Skills you'll gain: Data Storytelling, Dashboard Creation, Data Presentation, Data Wrangling, Generative AI, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Plot (Graphics), Dashboard, Interactive Data Visualization, Data Analysis, Professional Networking, IBM Cognos Analytics, Excel Formulas, Python Programming, Microsoft Excel
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Dashboard Creation, System Monitoring, Microsoft Azure, Performance Tuning, Cloud Management, Technical Support and Services, Continuous Monitoring, Resource Management, Virtual Machines, Query Languages
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Credit offered
Graduate Certificate · 6 - 12 Months

University of California San Diego
Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Maintenance, Data Cleansing, Data Modeling, Extract, Transform, Load, Analytical Skills, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Clinical Data Management, Data Mapping, Healthcare Industry Knowledge, Value-Based Care
Intermediate · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Unsupervised Learning, Supervised Learning, Data Science, Machine Learning Methods, Predictive Analytics, Applied Machine Learning, Analytics, Data Analysis, R Programming, Model Optimization, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning, Statistics, Graph Theory, Classification Algorithms, Network Analysis, Big Data
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Customer Engagement
Beginner · Course · 1 - 3 Months

Unilever
Skills you'll gain: Data Governance, Data Storytelling, Data Presentation, Data Literacy, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Analysis Software, Analytics, Data Visualization Software, Data Quality, Data Compilation, Analytical Skills, Data Cleansing, Data Synthesis, Risk Management, Problem Solving
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns
Beginner · Course · 1 - 4 Weeks