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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Geospatial Information and Technology, Geospatial Mapping, Data Visualization Software, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Slack (Software), Stakeholder Engagement, Communication Planning, Project Management Software, Content Performance Analysis, Driving engagement, Communication Strategies, Workflow Management, Automation, AI Integrations

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Unify, Reconcile, and Tune Data Systems

    Skills you'll gain: Performance Tuning, Data Governance, Data Management, Data Pipelines, SQL, Data Integrity, Data Quality, Data Integration, Operational Databases, Database Design, Consolidation, Data Cleansing, Data Validation, Data Manipulation, Systems Integration, Performance Testing, Performance Improvement, Application Performance Management, Performance Metric, Performance Measurement

    Advanced · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction to Data Engineering on Google Cloud - 繁體中文

    Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Cloud Engineering, Data Pipelines, Data Import/Export, Data Infrastructure, Data Processing, Data Capture, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, IT Automation, Data Transformation, Data Management, Automation

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Analyze Data Science Concepts Using R

    Skills you'll gain: Data Manipulation, Statistical Analysis, R (Software), Ggplot2, R Programming, Data Wrangling, Data Transformation, Data Visualization Software, Data Science, Applied Machine Learning, Data Preprocessing, Probability & Statistics, Data Analysis, Statistical Modeling, Machine Learning Methods, Regression Analysis, Statistical Software, Data-Driven Decision-Making, Statistical Programming, Machine Learning

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    在 Google Cloud 上使用生成式 AI 进行网站现代化改造

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Frontend Performance, Information Architecture, Google Cloud Platform, Content Management, User Experience Design

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Boost Productivity with Gemini in BigQuery - Português

    Skills you'll gain: Google Gemini, Gemini, AI Enablement, Data Processing, Data Analysis, Data Preprocessing, Generative AI Agents, Interactive Data Visualization

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Constructive Feedback, Employee Surveys, Drive Engagement, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, Diversity and Inclusion, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Como modernizar sites com a IA generativa no Google Cloud

    Skills you'll gain: Generative AI, Prompt Engineering Tools, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Change Management for Google Workspace - Français

    Skills you'll gain: Change Management, Organizational Change, Training Programs, Workflow Management, Employee Training, Google Workspace, Training and Development, Culture Transformation, Business Transformation, Developing Training Materials, Communication Planning, Customer Success Management, Organizational Development, Organizational Effectiveness, Internal Communications, Stakeholder Communications, Needs Assessment, End User Training and Support, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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