• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    P

    Packt

    Data Analytics for Marketing

    Skills you'll gain: Marketing Analytics, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Analytics, Market Research, Statistical Analysis, Predictive Analytics, Digital Advertising, Exploratory Data Analysis, Data Transformation

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Organizational Strategy with Generative AI & AI Agents

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Enablement, AI Orchestration, AI Product Strategy, Workflow Management, Prompt Engineering Tools, Multimodal Prompts, OpenAI, Agentic systems, AI Personalization, Thought Leadership, Artificial Intelligence and Machine Learning (AI/ML), Strategic Decision-Making, Responsible AI, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Email Marketing with AI

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management: Business Strategy & Cases

    Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Organizational Strategy, Strategic Leadership, Business Planning, Growth Strategies, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Strategic Planning, Strategic Thinking, Management Information Systems, Stakeholder Management, Business Administration, Operational Efficiency, Business, Business Process Reengineering, Organizational Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Content Marketing Mastery

    Skills you'll gain: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Email Marketing, ChatGPT, Generative AI Agents, Ideation, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Brand Management with AI: Strategy to Execution

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Predictive Analytics, Cross-Channel Marketing, Brand Marketing, Dashboard, Data Ethics, Responsible AI, Advanced Analytics, Market Intelligence, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Advertising Campaigns, Marketing Automation, Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Business Strategy: Analyze, Apply & Transform

    Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

1…303132…447

In summary, here are 10 of our most popular marketing strategy courses

  • Data Analytics for Marketing: Packt
  • Organizational Strategy with Generative AI & AI Agents: Vanderbilt University
  • Email Marketing with AI: SkillsBooster Academy
  • Strategic Management: Business Strategy & Cases: EDUCBA
  • Content Marketing Mastery: LearnKartS
  • Pilares de Marketing Digital: Universidad Austral
  • Marketing Channel Functions: Emory University
  • Brand Management with AI: Strategy to Execution: Board Infinity
  • Business Strategy: Analyze, Apply & Transform: EDUCBA
  • AI for Product Discovery & Strategy: Scrum Alliance

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok