• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Program Management: Strategy to Certification

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Change Management, Organizational Change, Organizational Strategy, Risk Management, Project Management Life Cycle, Governance, Project Management, Cost Management, Earned Value Management, Team Building, Procurement, Benefits Administration, Business Planning, Project Management Institute (PMI) Methodology, Financial Planning, Resource Management, Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Business Strategy for the Future of Work

    Skills you'll gain: Blockchain, Business Transformation, FinTech, Leadership, Business Continuity, Business Strategy, Leadership and Management, Innovation, Manufacturing Operations, Business, Business Planning, Digital Transformation, Emerging Technologies, Business Operations, Healthcare Industry Knowledge, Transportation Operations, Organizational Skills, Automation, Robotics

    Intermediate · Course · 3 - 6 Months

  • Status: Free
    Free
    Status: Free Trial
    Free Trial
    C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Designing and Implementing Your Coaching Strategy

    Skills you'll gain: Employee Coaching, Coaching, Organizational Change, Key Performance Indicators (KPIs), Management Training And Development, Team Performance Management, Employee Performance Management, Performance Management, Leadership and Management, Performance Measurement, Meeting Facilitation, Constructive Feedback, Professional Development, Personal Development, Goal Setting, Active Listening, Communication Strategies, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Diversity Awareness, Consumer Behaviour, Brand Management, Human Resource Management, Coordination

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    202 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    4.8
    Rating, 4.8 out of 5 stars
    ·
    710 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Surveys, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Marketing Automation, Spreadsheet Software, Web Analytics, Email Marketing, Marketing Analytics, Content Marketing, Performance Reporting, Social Media Management, Google Analytics, Collaborative Software, Lead Generation, Pivot Tables And Charts, Project Management Software

    Beginner · Specialization · 3 - 6 Months

1…353637…447

In summary, here are 10 of our most popular marketing strategy courses

  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • Mastering Program Management: Strategy to Certification: SkillUp
  • AI-Powered Modern Marketing: Coursera
  • Business Strategy for the Future of Work: John Wiley & Sons
  • How to Create an Instagram Business Account: Coursera
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Designing and Implementing Your Coaching Strategy: University of California, Davis
  • Global Marketing: Cultural Frameworks: University of Illinois Urbana-Champaign
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok