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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Demand Planning, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Inventory and Warehousing, Analytics, Data Processing, Data Wrangling, Advanced Analytics, Machine Learning, Business

    Beginner · Specialization · 1 - 3 Months

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    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Sales Presentations, Value Propositions, Selling Techniques, Entrepreneurship, Sales Strategy, Social Media Marketing, Digital Media Strategy, Sales, Storytelling, Prospecting and Qualification, Social Media Campaigns, Social Media Strategy, Marketing Strategies, Oral Expression, Data-Driven Decision-Making, Customer Insights, New Business Development, Presentations, Customer Analysis, User Research

    Beginner · Course · 1 - 3 Months

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    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Presentation, Digital Analysis, E-Commerce, Interactive Data Visualization, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
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    29 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Northeastern University

    Engaging in Improving Patient Experience Through Analytics

    Skills you'll gain: Decision Support Systems, Health Informatics, Patient-centered Care, Stakeholder Analysis, Hospital Experience, Personalized Campaigns, Decision Intelligence, Patient Evaluation, Predictive Analytics, Analytics, Data-Driven Decision-Making, Advanced Analytics, Predictive Modeling, Systems Integration, Innovation

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Marketing, Strategic Decision-Making, Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    38 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Risking, Responsible AI, Data Ethics, AI Personalization, Business Ethics, Ethical Standards And Conduct, Case Studies, Information Privacy, Data Governance

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Customer Analysis, Market Analysis, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Digital Media Strategy, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Systems Integration, Scalability

    Beginner · Course · 1 - 3 Months

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    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising

    4.9
    Rating, 4.9 out of 5 stars
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    68 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Comment créer un entonnoir avec Facebook Analytics

    Skills you'll gain: Facebook, Conversion Funnel Analysis, Sales Pipelines, Social Media Analytics, Sales Process, Social Media, Web Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Yonsei University

    International Marketing & Cross Industry Growth Capstone Project

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Ideation, Global Marketing, Marketing, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Promotions and Campaigns, Business Strategies, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Corporate Strategy, Case Studies, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    78 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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