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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    M

    Maven Analytics

    Complete Visual Guide to Machine Learning

    Skills you'll gain: Unsupervised Learning, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Model Training, Applied Machine Learning, Time Series Analysis and Forecasting, Data Analysis, Model Optimization, Classification Algorithms, Statistical Analysis, Data Science, Machine Learning Methods, Forecasting, Statistical Methods, Data Preprocessing, Data Mining, Machine Learning, Supervised Learning, Business Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate Paid Media Performance

    Skills you'll gain: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Launch Email Campaigns

    Skills you'll gain: Email Marketing, Campaign Management, Digital Marketing Campaigns, Campaign Planning, Marketing Effectiveness, Content Performance Analysis, Key Performance Indicators (KPIs), HubSpot CRM, Performance Analysis, Target Audience, Marketing Analytics, Workflow Management, Performance Metric, Content Scheduling, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Microsoft

    Master Microsoft Office 365 and Power Platform

    Skills you'll gain: Microsoft Copilot, Microsoft Power Platform, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Word, Microsoft Excel, Spreadsheet Software, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Collaborative Software, Microsoft Office, Data Integration, Presentations, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Modern Data Strategy for Enterprise Generative AI

    Skills you'll gain: AI Security, Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Security, Generative AI, Generative AI Agents, Data Mapping, AI Integrations, Data Governance, Containerization, Data Architecture, Retrieval-Augmented Generation, Interoperability, Enterprise Architecture, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Data Structures

    Skills you'll gain: File I/O, Data Structures, Data Processing, Data Analysis, Python Programming, Data Manipulation, Software Installation, File Management, Development Environment

    4.9
    Rating, 4.9 out of 5 stars
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    97K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Improve Email Deliverability

    Skills you'll gain: Email Security, Email Marketing, Email Automation, Authentications, Marketing Effectiveness, Campaign Management, Data Cleansing, Data Quality, Auditing, Digital Marketing, Driving engagement, Marketing Analytics, Data Maintenance, Campaign Planning, Customer Engagement, Continuous Monitoring, Brand Management, Risk Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Text Mining, Statistical Visualization, Network Model, Data Manipulation, NumPy, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Brand Loyalty, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Strategic Marketing, Organizational Change, Organizational Development, Behavior Management, Customer Engagement, Business Valuation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, Data Literacy, File Management, Data Security, Google Sheets, Databases, Data Access, Data Sharing, Data Storage, Data Quality, Data Collection, Data Manipulation, Relational Databases, SQL, Metadata Management, Unstructured Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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