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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Segment Audiences Effectively

    Skills you'll gain: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Safeguard Data Privacy

    Skills you'll gain: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Analysis, Statistical Machine Learning, Statistical Visualization, Data Collection, Probability Distribution, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    4.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Johns Hopkins University

    Genomic Data Science

    Skills you'll gain: Bioinformatics, Unix Commands, grep, Biostatistics, R (Software), Exploratory Data Analysis, Statistical Analysis, Unix Shell, Unix, Data Science, Data Management, Statistical Methods, Information Management, Command-Line Interface, Statistical Hypothesis Testing, Data Structures, Big Data, Molecular Biology, R Programming, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
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    6.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: File I/O, UI Components, Object Oriented Design, Java Programming, Software Design, User Interface (UI) Design, Debugging, Web Design and Development, Software Engineering, Code Reusability, Hypertext Markup Language (HTML), Computer Programming, Program Development, Event-Driven Programming, Bioinformatics, Encryption, Javascript, Algorithms, Data Analysis, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentals of Quantitative Modeling

    Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Data Modeling, Business Analysis, Predictive Modeling, Forecasting, Predictive Analytics, Statistical Methods, Simulation and Simulation Software, Probability, Model Optimization, Logistic Regression, Probability Distribution, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
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    9.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Craft Targeted Positioning Statements

    Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Medical Science and Research, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    6.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    University of California, Davis

    Campaign Foundations & AI-Enhanced Planning

    Skills you'll gain: Persona Development, Smart Goals, Personalized Campaigns, Goal Setting, Campaign Management, Social Media Campaigns, Quality Assurance, AI Enablement, Generative AI Agents, Prompt Engineering, Marketing Materials, Marketing Planning, Branding, Target Audience, Generative AI, Marketing Effectiveness, Content Strategy, Marketing, Social Media Strategy, Social Media Content

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    LearnQuest

    AI Content Foundations — Tools, Prompting, and Brand Voice

    Skills you'll gain: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
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    409 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Business Research, Data Science, Data Collection, Analytical Skills, Data Analysis, Model Training, Business Requirements, Data Mining

    4.6
    Rating, 4.6 out of 5 stars
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    21K reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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