• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Vendor Relationship Management, Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply Data Cleaning Basics

    Skills you'll gain: Data Cleansing, Data Quality, Data Validation, Marketing Analytics, Reconciliation, Variance Analysis, Data Manipulation, Google Analytics, Data Wrangling, Data Transformation, Marketing Channel, Data Integrity, Web Analytics, Data Preprocessing, Campaign Management, Cross-Channel Marketing, Analysis, Market Analysis, Spreadsheet Software, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    Networking Strategies: From Introductions to Relationships

    Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Relationship Building, Follow Through, Interpersonal Communications, Professionalism, Business Communication, Rapport Building, Verbal Communication Skills, Communication, Community Outreach, Collaboration, General Networking, Business Marketing, Personal Development, Business Relationship Management, Business Leadership, Leadership Development, Growth Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Productivity, Goal Setting, Relationship Building, Cooperation, Negotiation, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Social Media Success: Video Storytelling on YouTube & Beyond

    Skills you'll gain: Video Editing, Content Performance Analysis, Social Media Content, Video Production, Content Creation, Storytelling, Photo/Video Production and Technology, Social Media Strategy, Media Production, Social Media, Videography, Post-Production, Target Audience, Digital Publishing, Instagram, Performance Analysis, Driving engagement, Visual Storytelling, Ideation, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Pearson

    Fundamentals of Human Resource Management

    Skills you'll gain: Human Resources Management and Planning, Human Resources, Human Resource Strategy, Human Resource Management, Organizational Strategy, Human Resource Policies, Strategic Planning, Business Management, Performance Management, Workforce Management, Staff Management, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Operations, Production Process, Manufacturing and Production, Process Engineering, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management, Capital Expenditure, Resource Utilization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Virtual Selling: Build Trust And Close More Deals Online

    Skills you'll gain: Closing (Sales), Virtual Teams, Sales, Customer Relationship Management (CRM) Software, Sales Prospecting, Sales Presentation, Sales Strategy, Sales Management, Sales Process, Prospecting and Qualification, Virtual Networking, Sales Pipelines, Negotiation, Price Negotiation, Communication, Virtual Environment, Social Media Strategy, Relationship Building, Relationship Management, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    S

    Skillshare

    The Art of Branding: Authentic Brands in Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Brand Strategy, Branding, Brand Marketing, Graphic Design, Visual Storytelling, Value Propositions, Style Guides, Design Elements And Principles, Conceptual Design, Storytelling

    Beginner · Course · 1 - 4 Weeks

1…107108109…529

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI for Marketers: Microsoft
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Apply Data Cleaning Basics: Coursera
  • Networking Strategies: From Introductions to Relationships: STARWEAVER
  • Improving Communication Skills: University of Pennsylvania
  • Social Media Success: Video Storytelling on YouTube & Beyond: Skillshare
  • Fundamentals of Human Resource Management: Pearson
  • Oil & Gas Industry Operations and Markets: Duke University
  • Create a Promotional Video using Canva: Coursera
  • Virtual Selling: Build Trust And Close More Deals Online: The Expert Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok