• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Mechanical Vibration

    Skills you'll gain: Vibrations, Matlab, Engineering Analysis, Mechanical Engineering, Mechanical Design, Mathematical Software, Applied Mathematics, Mechanics, Differential Equations, Mathematical Modeling, Control Systems

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), AI Enablement, Customer Insights, Sales Support, Customer Success Management, Consumer Behaviour

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Fine-tuning Text Models with PEFT

    Skills you'll gain: Fine-tuning, Model Optimization, Model Training, Generative AI, Model Evaluation, Large Language Modeling, Version Control, Performance Tuning, Development Environment, Data Preprocessing, Natural Language Processing, Linear Algebra

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Master Redis Fundamentals for High-Performance Data Storage

    Skills you'll gain: Redis, Data Store, Key Management, Data Structures, Data Storage, Performance Tuning, Memory Management

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Track Marketing Goals with Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Event Management and Promotion Strategies

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Revenue Management, Marketing Management, Brand Strategy, Brand Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Machine Learning Made Easy for Software Engineers

    Skills you'll gain: Model Evaluation, Model Deployment, Model Training, Model Optimization, Data Preprocessing, MLOps (Machine Learning Operations), Data Cleansing, Microservices, Data Pipelines, Feature Engineering, Data Quality, Containerization, Application Deployment, Service Level, Extract, Transform, Load, Data Transformation, System Monitoring, Machine Learning Methods, Performance Tuning, Machine Learning Algorithms

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Personal Finance Foundations

    Skills you'll gain: Wealth Management, Financial Planning, Finance, Compensation Strategy, Budget Management, Budgeting, Self-Awareness, Financial Management, Personal Development, Financial Acumen, Cash Management, Compensation and Benefits, Financial Analysis, Cash Flows, Behavioral Economics, Goal-Oriented, Decision Making, Risk Management, Expense Management, Goal Setting

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Developing LLM Applications with LangChain

    Skills you'll gain: LangChain, LLM Application, Retrieval-Augmented Generation, LangGraph, AI Workflows, Large Language Modeling, AI Orchestration, Responsible AI, Generative AI, Token Optimization, Agentic systems, Prompt Engineering, Generative AI Agents, Natural Language Processing, Cloud Development, Application Programming Interface (API), Python Programming, Application Deployment, Data Processing, Pandas (Python Package)

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Sales Enablement, Innovation, and Growth Hacking

    Skills you'll gain: Sales Enablement, Sales Strategy, Sales Development, Sales Operations, Lead Generation, Sales, Sales Training, Account Strategy, Sales Process, Customer Relationship Management (CRM) Software, Prospecting and Qualification, Sales Prospecting, Global Marketing, Training and Development, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Personalized Campaigns, Video Production

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    Lecturio

    Nursing Professionalism

    Skills you'll gain: Healthcare Ethics, Clinical Leadership, Patient Advocacy, Patient Safety, Nursing, Nursing Process, Medical Privacy, Patient-centered Care, Informed Consent, Direct Patient Care, Nursing Practices, Clinical Practices, Health Care Procedure and Regulation, Accountability, Risk Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…111112113…146

In summary, here are 10 of our most popular consumer behavior courses

  • Mechanical Vibration: Korea Advanced Institute of Science and Technology(KAIST)
  • Sales Strategy in the Age of AI: John Wiley & Sons
  • Fine-tuning Text Models with PEFT: Coursera
  • Master Redis Fundamentals for High-Performance Data Storage: EDUCBA
  • Track Marketing Goals with Google Analytics: Coursera
  • Event Management and Promotion Strategies: EDUCBA
  • Machine Learning Made Easy for Software Engineers: Coursera
  • Personal Finance Foundations: John Wiley & Sons
  • Developing LLM Applications with LangChain: Edureka
  • Sales Enablement, Innovation, and Growth Hacking: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok