• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Michigan

    UX (User Experience) Capstone

    Skills you'll gain: UI/UX Research, User Experience Design, User Experience, User Research, Design Research, Usability Testing, Experience Design, UI/UX Strategy, Prototyping, Design Strategies, User Centered Design, Conceptual Design, Technical Communication, Ideation, Test Planning, Adobe Photoshop

    ★ 4.7 (100) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    The University of North Carolina at Chapel Hill

    Psychology of Popularity

    Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Mental and Behavioral Health, Sociology, Child Development, Biology, Scientific Methods, Research

    ★ 4.7 (1K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Edge Impulse

    Introduction to Embedded Machine Learning

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Model Training, Data Preprocessing, Embedded Systems, Machine Learning Software, Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Responsible AI, Model Deployment, Convolutional Neural Networks, Predictive Modeling, Feature Engineering, Computer Programming

    ★ 4.8 (763) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Transformers for Vision AI, Multimodal & Generative AI

    Skills you'll gain: Vision Transformer (ViT), Generative AI, Generative Model Architectures, AI powered creativity, Multimodal Prompts, ChatGPT, Hugging Face, Responsible AI, Generative AI Agents, AI Orchestration, OpenAI, Large Language Modeling, Embeddings, Prompt Engineering, AI Workflows, Computer Vision, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • N

    Northwestern University

    Scaling Operations: Linking Strategy and Execution

    Skills you'll gain: Data-Driven Decision-Making, Strategic Sourcing, Operations, Operational Analysis, Organizational Strategy, Operations Management, Procurement, Business Operations, Capacity Planning, Supply Chain, Competitive Analysis, Asset Management, Supply Management, Strategic Decision-Making, Business Strategy, Business Metrics, Supplier Relationship Management, Investment Management, Capacity Management, Planning

    ★ 4.6 (264) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    ★ 4.5 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Writing, Business Research, Portfolio Management, Oral Expression, Problem Solving, Communication

    ★ 4.7 (407) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Herbal Medicine

    Skills you'll gain: Drug Interaction, Contraindication, Pharmacology, Patient Education And Counseling, Pharmacotherapy, Medication Therapy Management, Nurse Education, Pain Management, Pharmaceuticals, Patient Evaluation, Respiratory Care, Patient Safety, Health Care Procedure and Regulation, Obstetrics And Gynecology, Medical Science and Research, Safety Standards, Mental Health

    ★ 4.9 (867) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    Six Sigma Tools for Improve and Control

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Process Optimization, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Quality Improvement, Process Improvement and Optimization, Regression Analysis, Statistical Process Controls, Process Analysis, Continuous Improvement Process, Project Management, Quality Management, Quality Control, Cost Benefit Analysis, Statistical Inference, Document Control, Project Documentation

    ★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Consumer Lending Fundamentals and Credit Analysis

    Skills you'll gain: Consumer Lending, Credit/Debit Card Processing, General Lending, Loan Origination, Lending and Underwriting, Loans, Payment Systems, Retail Banking, Payment Processing and Collection, Banking Services, Loan Documentation, Banking, Financial Services, Product Knowledge, Risk Analysis, Finance, Job Evaluation, Job Analysis, Analysis, Operations Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Establish Clear Value Propositions

    Skills you'll gain: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    HRIS and HR Technology Systems

    Skills you'll gain: Human Resources Information System (HRIS), HR Tech, Human Resources Software, Human Resources, Human Resources Management and Planning, Information Systems, System Implementation, Payroll Systems, Payroll, Database Design, Recruitment, Automation, Operations Management, Performance Management, Operations, Design Software, Digital Transformation, Analytics, Design, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…113114115…454

In summary, here are 10 of our most popular market research courses

  • UX (User Experience) Capstone: University of Michigan
  • Psychology of Popularity: The University of North Carolina at Chapel Hill
  • Introduction to Embedded Machine Learning: Edge Impulse
  • Transformers for Vision AI, Multimodal & Generative AI: Packt
  • Scaling Operations: Linking Strategy and Execution: Northwestern University
  • Channel Management and Retailing: IE Business School
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Herbal Medicine: University of Minnesota
  • Six Sigma Tools for Improve and Control: Kennesaw State University
  • Consumer Lending Fundamentals and Credit Analysis: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok