• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research, Marketing Psychology

    ★ 4.6 (341) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, Conflict Management, Marketing, Marketing Planning, General Sales Practices, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    ★ 4.5 (545) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Michigan State University

    Become a Journalist: Report the News!

    Skills you'll gain: Interviewing Skills, Journalism, Media and Communications, Multimedia, Driving engagement, Electronic Media, Report Writing, Research Reports, Investigation, Research, Storytelling, Peer Review, Content Creation, Intelligence Collection and Analysis, Community Outreach, Ethical Standards And Conduct, International Relations, Data Collection, Rapport Building, Writing

    ★ 4.7 (1.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    The Hong Kong University of Science and Technology

    FinTech: Finance Industry Transformation and Regulation

    Skills you'll gain: FinTech, Governance Risk Management and Compliance, Regulatory Compliance, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Risk Management Framework, Financial Regulations, Financial Controls, Operational Risk, Bank Regulations, Business Continuity, Security Management, Financial Services, Market Trend, Financial Systems, Workforce Development, Banking, Blockchain

    ★ 4.7 (1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    Edge Impulse

    Introduction to Embedded Machine Learning

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Model Training, Data Preprocessing, Embedded Systems, Machine Learning Software, Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Responsible AI, Model Deployment, Convolutional Neural Networks, Predictive Modeling, Feature Engineering, Computer Programming

    ★ 4.8 (763) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Applied Lifecycle Marketing

    Skills you'll gain: Data-Driven Marketing, Customer Retention, Email Automation, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Marketing Analytics, Customer Relationship Management (CRM) Software, Target Audience, Email Marketing, Data-Driven Decision-Making, Customer Insights, Brand Loyalty, B2B Sales, Marketing Effectiveness, Data Cleansing, Lead Generation, Growth Strategies, E-Commerce

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies

    ★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Transfer Learning Foundations for AI Models

    Skills you'll gain: Artificial Neural Networks, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Generative Model Architectures, Large Language Modeling, Machine Learning Methods, Computer Vision, Data Science, Artificial Intelligence, Applied Machine Learning, NumPy, Pandas (Python Package), Python Programming, Natural Language Processing, Supervised Learning, Feature Engineering, Machine Learning, Predictive Modeling, Data Analysis, Data Visualization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Washington

    Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

    Skills you'll gain: Presentations, Public Speaking, Oral Expression, Verbal Communication Skills, Peer Review, Communication, Constructive Feedback, Communication Strategies, Concision, Trustworthiness, Writing, Goal Setting, Organizational Skills

    ★ 4.8 (479) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Clinical Trials Management and Advanced Operations

    Skills you'll gain: Clinical Research Ethics, Clinical Data Management, Clinical Trials, Healthcare Ethics, Clinical Research, Good Clinical Practices (GCP), Institutional Review Board (IRB), Regulatory Compliance, Clinical Documentation, Scientific Methods, Record Keeping

    ★ 4.7 (108) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    The University of Edinburgh

    Philosophy, Science and Religion: Philosophy and Religion

    Skills you'll gain: Liberal Arts, Research, Discussion Facilitation, Scientific Methods, Social Sciences, Cultural Diversity, Psychology, Sociology

    ★ 4.6 (532) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Transformers for Vision AI, Multimodal & Generative AI

    Skills you'll gain: Vision Transformer (ViT), Generative AI, Generative Model Architectures, AI powered creativity, Multimodal Prompts, ChatGPT, Hugging Face, Responsible AI, Generative AI Agents, AI Orchestration, OpenAI, Large Language Modeling, Embeddings, Prompt Engineering, AI Workflows, Computer Vision, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
1…114115116…454

In summary, here are 10 of our most popular market research courses

  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Strategic Sales Management: Fundação Instituto de Administração
  • Become a Journalist: Report the News!: Michigan State University
  • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
  • Introduction to Embedded Machine Learning: Edge Impulse
  • Applied Lifecycle Marketing: Coursera
  • Drug Commercialization: University of California San Diego
  • Transfer Learning Foundations for AI Models: Edureka
  • Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides: University of Washington
  • Clinical Trials Management and Advanced Operations: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok