Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Glasgow
Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management
★ 4.6 (254) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Financial Forecasting, Forecasting, Demand Planning, Revenue Forecasting, Financial Data, Trend Analysis, Financial Modeling, Time Series Analysis and Forecasting, Contingency Planning, Responsible AI, Budgeting, Data-Driven Decision-Making, Advanced Analytics, Predictive Analytics, Decision Intelligence, Financial Analysis, Prompt Engineering, Financial Planning, Decision Support Systems, Performance Stress Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Enterprise Risk Management (ERM), Risk Management Framework, Derivatives, Portfolio Management, Operational Risk, Risk Modeling, Portfolio Risk, Financial Trading, Risk Management, Time Series Analysis and Forecasting, Credit Risk, Finance, Asset Management, Probability, Banking, Statistics, Analysis, Analytics, Decision Making, Governance
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning
★ 4.2 (3.8K) · Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Press Releases, Persuasive Communication, Presentations, Communication Strategies
★ 4.5 (3.9K) · Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Case Law, Packaging and Labeling, Asset Protection, Legal Risk, Regulation and Legal Compliance, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Economics, Policy, and Social Studies, Planning
★ 4.8 (1.7K) · Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel
★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

Knowledge Accelerators
Skills you'll gain: Power BI, Dashboard Creation, Business Intelligence, Business Intelligence Software, Data Visualization, Business Reporting, Data Presentation, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality
★ 4.5 (1.7K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Preprocessing, Pandas (Python Package), Data Wrangling, Feature Engineering, Data Cleansing, Data Manipulation, Data Transformation, Data Analysis, Data Integration, Data Quality, Dimensionality Reduction, Applied Machine Learning
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: AI Security, Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Containerization, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Agentic systems
Intermediate · Course · 1 - 3 Months
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications
★ 4.7 (3.2K) · Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience
★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months