• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad de los Andes

    Diseño de instrucción por enfoque de Grandes Ideas

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Learning Management Systems, digital literacy, User Centered Design, Requirements Analysis, Quality Assurance, Virtual Environment

    ★ 4.5 (161) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    ★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    ★ 4.4 (205) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad Austral

    Competencias para la empleabilidad

    Skills you'll gain: Creative Problem-Solving, Critical Thinking, Creativity, Innovation, Entrepreneurship, Adaptability, Change Management, Higher Education, Market Opportunities, New Business Development, Workforce Development

    ★ 4.6 (259) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Geneva

    Introduction to Political Citizenship

    Skills you'll gain: Social Studies, Social Justice, Political Sciences, Social Sciences, Cultural Diversity, Public Policies, Sociology, Social Impact, Public Affairs

    ★ 4.8 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Banco Interamericano de Desarrollo

    Proyecto Final: Diseño y Gestión de Proyectos de Desarrollo

    Skills you'll gain: Project Design, Case Studies, Project Scoping, Risk Management, Project Risk Management, Risk Analysis, Project Planning, Project Management, Proposal Development, Scope Management, Community Development, Analysis, Social Impact, Procurement

    ★ 4.9 (90) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    Technical University of Munich (TUM)

    Street Experiments for Sustainable and Resilient cities

    Skills you'll gain: Social Impact, Experimentation, Program Evaluation, Community Development, Community Organizing, Community Outreach, Sustainable Development, Systems Thinking, Sustainable Systems, Innovation, Culture, Cultural Diversity, Case Studies, Critical Thinking

    ★ 4.8 (44) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Price Negotiation, Mediation, Arbitration, Communication, Business Communication, Intercultural Competence, Conflict Management, Cultural Responsiveness, Cultural Sensitivity, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Planning, Constructive Feedback, Analysis

    ★ 4.8 (20K) · Beginner · Course · 1 - 3 Months

    Category: Bestseller
    Bestseller
  • U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cualitativo

    Skills you'll gain: Qualitative Research, Instructional and Curriculum Design, Teaching, Health Assessment, Psychological Evaluations, Educational Materials, Education and Training, Case Studies, Simulations, Simulation and Simulation Software

    ★ 4.8 (139) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Inclusive Online Teaching Teach-Out

    Skills you'll gain: Student Engagement, Pedagogy, Teaching, Differentiated Instruction, Education and Training, Digital pedagogy, Disabilities, Driving engagement, Instructional Strategies, Learning Strategies, Diversity Awareness, Instructional Design, Diversity Equity and Inclusion Initiatives, Higher Education

    ★ 4.5 (95) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • M

    Microsoft

    Master Microsoft Office 365 and Power Platform

    Skills you'll gain: Microsoft Copilot, Microsoft Power Platform, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Word, Microsoft Excel, Spreadsheet Software, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Collaborative Software, Microsoft Office, Data Integration, Presentations, Data Analysis

    ★ 4.7 (7.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Negotiating Learner Differences: Towards Productive Diversity in Learning

    Skills you'll gain: Education Software and Technology, Differentiated Instruction, Education and Training, Diversity Awareness, Cultural Diversity, Digital pedagogy, Special Education, Human Learning, Teaching, Pedagogy, Higher Education, Student-Centred Learning, Instructional Strategies, Social Justice, Socioeconomics

    ★ 4.5 (36) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…120121122…591

In summary, here are 10 of our most popular social media marketing courses

  • Diseño de instrucción por enfoque de Grandes Ideas: Universidad de los Andes
  • Foundations of Management: IESE Business School
  • Luxury Hospitality & Brand Innovation: STARWEAVER
  • Competencias para la empleabilidad: Universidad Austral
  • Introduction to Political Citizenship: University of Geneva
  • Proyecto Final: Diseño y Gestión de Proyectos de Desarrollo: Banco Interamericano de Desarrollo
  • Street Experiments for Sustainable and Resilient cities: Technical University of Munich (TUM)
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Evaluación del y para el aprendizaje: enfoque cualitativo: Universidad Nacional Autónoma de México
  • Inclusive Online Teaching Teach-Out: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok