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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Excel

    Skills you'll gain: Excel Macros, Data Visualization, Prompt Engineering, Excel Formulas, Microsoft Excel, Data Presentation, Pivot Tables And Charts, Microsoft Copilot, Data Visualization Software, Data Storytelling, Spreadsheet Software, Forecasting, Dashboard Creation, Report Writing, Data Cleansing, Data Analysis, Data Synthesis, Predictive Modeling, Workflow Management, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
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    521 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Mastering Data Visualization with Power BI and Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Data Cleansing, Data Visualization Software, Data Wrangling, Dashboard, Dashboard Creation, Data Presentation, Data Visualization, Data Transformation, Interactive Data Visualization, Data Manipulation, Data Modeling, Statistical Visualization, Data Preprocessing, Power BI, Plot (Graphics), Data Analysis, SQL, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding

    4.8
    Rating, 4.8 out of 5 stars
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    2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Pricing and Sales Promotion

    Skills you'll gain: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Statistical Visualization, Scientific Visualization, Data Presentation, IBM Cognos Analytics, Data Storytelling, Data Analysis, Dashboard Creation, Data Visualization Software, Dashboard, Jupyter, Statistical Reporting, Scatter Plots, Analytics, Box Plots, Looker (Software), Data Wrangling, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    C

    Corporate Finance Institute

    Getting Started with Python

    Skills you'll gain: Data Structures, Data Wrangling, Data Transformation, Analytical Skills, Data Manipulation, Data Processing, Data Storage, Computational Thinking, Data Analysis, Analysis, Analytics, Jupyter, Programming Principles, Python Programming, Scripting, Code Reusability, Computational Logic, Development Environment, Software Installation, Package and Software Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Stock Market Analysis and Trading Tools

    Skills you'll gain: Technical Analysis, Financial Trading, Market Trend, Market Data, Securities Trading, Trend Analysis, Analysis, Data Analysis Software, Market Analysis, Order Entry, Market Dynamics, Order Management, Market Opportunities, Mathematical Theory & Analysis, Risk Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Statistical Reporting, Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Analysis Software, Data Preprocessing, Data Analysis, Data Transformation, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Financial Forecasting, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software

    4.2
    Rating, 4.2 out of 5 stars
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    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Scientific Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Data Dictionary, Box Plots, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Decision Tree Learning, Applied Machine Learning, Supervised Learning, Advanced Analytics, Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Analytics, Model Training, Random Forest Algorithm, Model Optimization, Predictive Modeling, Model Evaluation, Python Programming, Performance Tuning, Classification Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    640 reviews

    Advanced · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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