Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, Application Design, User Interface (UI), Distributed Computing, Programming Principles, Leaflet (Software), Big Data, Data Processing, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Interactive Data Visualization, Scientific Visualization, Visualization (Computer Graphics), Algorithms
★ 4.7 (11K) · Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History
Beginner · Course · 1 - 3 Months

Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Customer Insights, Product Improvement, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales
Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Predictive Modeling, Data Science, Predictive Analytics
★ 4.7 (848) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: SQL, Data Warehousing, Ad Hoc Analysis, Business Intelligence, Databases, Data Maintenance, Database Management, Data Analysis, Relational Databases, Ad Hoc Reporting, Business Analytics, Star Schema, Query Languages, Operational Databases, Data Quality, Data Access, Data Manipulation, Business Logic, Business Metrics
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Fundraising, Resource Management, Business Management, Organizational Strategy, Governance, Promotional Strategies, Marketing Strategies, Stakeholder Engagement, Business Planning, Marketing Communications, Marketing, Strategic Marketing, Marketing Planning, Planning, Driving engagement, Performing Arts, Growth Strategies, Customer Engagement
★ 4.8 (738) · Beginner · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Strategic Decision-Making, Organizational Strategy, Strategic Leadership, Corporate Strategy, Strategic Thinking, Business Leadership, Business Transformation, Business Strategy, Strategic Planning, Entrepreneurship, Organizational Development, Organizational Change, Innovation, New Business Development, Organizational Effectiveness, Strategic Partnership, Business Modeling, Business Management, Strategic Marketing, Strategic Communication
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing
★ 4.6 (890) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Business Intelligence, Tableau Software, Business Intelligence Software, Interactive Data Visualization, Data-Driven Decision-Making, Data Wrangling, Analysis, Workflow Management, Business Analysis, Data Analysis, Business Analytics, Data Visualization Software, Analytics, Pandas (Python Package), Big Data, Business Requirements, Business Planning, Business
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Data Quality, Exploratory Data Analysis, Data Presentation, Employee Onboarding, Data Management, Team Motivation, Technical Communication, Data Analysis, Project Management, Interviewing Skills, Data Science, New Hire Orientations, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Analytical Skills, Data Literacy, Leadership, Communication
★ 4.5 (11K) · Beginner · Specialization · 1 - 3 Months