• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Legal Hearings, Criminal Investigation and Forensics, Political Sciences, International Relations, Case Law, Law, Regulation, and Compliance, Policy Analysis, Research, and Development, Investigation, Case Studies, Child Development

    ★ 4.8 (733) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    Ratio Analysis & Valuation Methods

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Valuation, Financial Statements, Operational Efficiency, Financial Acumen, Working Capital, Profit and Loss (P&L) Management, Business Metrics, Gross Profit, Operational Analysis, Financial Modeling, Financial Data, Balance Sheet, Return On Investment, General Finance, Finance, Income Statement, Analysis, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Unity 6 Game Development with C# Scripting

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Unity Engine, Augmented Reality, User Interface (UI), Application Deployment, Scripting, Cross Platform Development, UI Components, Game Design, Virtual Environment, User Interface (UI) Design, Debugging, Interactive Design, Performance Tuning, C# (Programming Language), Video Game Development, User Interface and User Experience (UI/UX) Design, Virtual Reality, 3D Assets, Animation and Game Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    ★ 4.9 (884) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Equity Valuation for Analysts

    Skills you'll gain: Equities, Private Equity, Business Valuation, Cash Flows, Investment Banking, Risk Analysis, Financial Modeling, Capital Budgeting, Competitive Analysis, Risk Modeling, Financial Analysis, Finance, Investment Management, Portfolio Risk, Analysis, Market Analysis, Working Capital, Risk Management Framework, Estimation, Multi-Factor Authentication

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    ★ 4.6 (729) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation

    ★ 4.4 (113) · Beginner · Course · 1 - 3 Months

  • I

    Indian School of Business

    Trading Algorithms

    Skills you'll gain: Financial Trading, Financial Analysis, Financial Statements, Financial Statement Analysis, Return On Investment, Securities Trading, Financial Market, Market Dynamics, Analysis, Decision Making, Cash Flows, Investments, Statistical Hypothesis Testing, Accruals

    ★ 4.5 (1.1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review

    ★ 4.3 (112) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management

    ★ 4.7 (438) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • M

    Microsoft

    Strategic Workforce Planning

    Skills you'll gain: Workforce Planning, Data Storytelling, People Analytics, Human Resources Management and Planning, Dashboard, Workforce Development, Human Resource Strategy, Talent Pipelining, Human Resources Software, Power BI, Microsoft Copilot, Dashboard Creation, Workforce Management, Key Performance Indicators (KPIs), Business Metrics, Stakeholder Communications, Gap Analysis, Plan Execution, Demand Planning, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
1…133134135…529

In summary, here are 10 of our most popular marketing strategy courses

  • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
  • Ratio Analysis & Valuation Methods: STARWEAVER
  • Unity 6 Game Development with C# Scripting: Packt
  • Effective Compliance Programs: University of Pennsylvania
  • Equity Valuation for Analysts: EDUCBA
  • Create a Google Ads Search Campaign: Coursera
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Trading Algorithms: Indian School of Business
  • Introduction to Social Media Analytics: Emory University
  • How to Set Up a Facebook Ads Campaign: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok