• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Analysis, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Target Market, Marketing Strategies, Competitive Analysis, Business Strategy, Strategic Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    726 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating Business Value with Data and Looker

    Skills you'll gain: Looker (Software), Data Architecture, Data Governance, Cloud Storage, Dashboard Creation, Data Strategy, Data Storage, Data Visualization, Data Warehousing, Data Lakes, Statistical Visualization, Data Management, Data Presentation, Dashboard, Data Modeling, Interactive Data Visualization, Pivot Tables And Charts, Ad Hoc Reporting, Performance Tuning, Business Intelligence Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    480 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    Q

    Qualcomm Academy

    5G for Everyone

    Skills you'll gain: Wireless Networks, Telecommunications, Emerging Technologies, Communication Systems, Internet Of Things, Digital Communications, Data Security, Technology Strategies, Network Infrastructure, Virtualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    742 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    WiFi 6 & WiFi 7/Optimize Wi-Fi 6/7 with OFDMA, MU-MIMO & MLO

    Skills you'll gain: Network Performance Management, Wireless Networks, Network Monitoring, Local Area Networks, Network Troubleshooting, Performance Tuning, Performance Testing, Computer Networking, Verification And Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Risk Analysis for Business and Financial Decisions

    Skills you'll gain: Risk Analysis, Strategic Decision-Making, Strategic Thinking, Risk Management, Business Risk Management, Project Risk Management, Corporate Finance, Decision Making, Risk Management Framework, Strategic Leadership, Analysis, Financial Analysis, Feasibility Studies, Analytical Skills, Financial Management, Operational Risk, Finance, Business, Environment, Design

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Design Beyond Limits with Figma

    Skills you'll gain: Figma (Design Software), Web Content Accessibility Guidelines, Design Reviews, Software Design, Collaborative Software, AI powered creativity, User Interface and User Experience (UI/UX) Design, User Interface (UI), UI Components, Systems Design, Stakeholder Communications, Scalability, Style Guides, Interactive Design, Version Control, AI Workflows, Prototyping, Product Design, Cross-Functional Collaboration, UI/UX Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Coordination, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Agile Product Development, Resource Allocation, Team Performance Management, Emotional Intelligence, Project Planning, Team Building, Risk Management, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Collaborative Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Consulting Tools and Tips

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Analytical Skills, Business Research, Data Collection, Spreadsheet Software, Analysis, Market Research, Competitive Analysis, Data Modeling, Supply Chain, Performance Analysis, Business Strategy, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    417 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Managing Employee Compensation

    Skills you'll gain: Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Employee Retention, Employee Performance Management, Employee Engagement, Labor Law, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    768 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Key Topics in Global Cross-Cultural Management

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cross-Functional Team Leadership, Cultural Sensitivity, Cultural Responsiveness, Leadership Studies, Business Ethics, Knowledge Transfer, Organizational Leadership, Talent Management, Workforce Development, Culture, Management Training And Development, Human Resource Strategy, Diversity and Inclusion, Diversity Awareness, Human Resources Management and Planning, Leadership and Management, Organizational Development, Research Methodologies

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Legal Hearings, Criminal Investigation and Forensics, Political Sciences, International Relations, Case Law, Law, Regulation, and Compliance, Policy Analysis, Research, and Development, Investigation, Case Studies, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    733 reviews

    Mixed · Course · 1 - 3 Months

1…135136137…529

In summary, here are 10 of our most popular marketing strategy courses

  • Value Creation Through Innovation: 28DIGITAL
  • Creating Business Value with Data and Looker: Google Cloud
  • 5G for Everyone: Qualcomm Academy
  • WiFi 6 & WiFi 7/Optimize Wi-Fi 6/7 with OFDMA, MU-MIMO & MLO: Coursera
  • Risk Analysis for Business and Financial Decisions: EDUCBA
  • Design Beyond Limits with Figma: Packt
  • Gestión de Proyectos: Tecnológico de Monterrey
  • Consulting Tools and Tips: Emory University
  • Managing Employee Compensation: University of Minnesota
  • Pharmaceutical and Medical Device Innovations: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok