• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    The Chinese University of Hong Kong

    Basic Modeling for Discrete Optimization

    Skills you'll gain: Operations Research, Model Optimization, Applied Mathematics, Mathematical Modeling, Problem Solving, Process Modeling, Mathematical Software, Combinatorics, Graph Theory, Computational Logic, Computational Thinking, Data Modeling, Capacity Management

    ★ 4.8 (460) · Intermediate · Course · 1 - 4 Weeks

    Category: Free
    Free
  • A

    American Museum of Natural History

    Dinosaurs: Evolution, Extinction, and Paleobiology

    Skills you'll gain: Life Sciences, Biology, Environment, Taxonomy, Laboratory Research, Science and Research, Scientific Methods, Timelines, Research, Laboratory Experience

    ★ 4.8 (70) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de los Andes

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Social Sciences, New Business Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance

    ★ 4.8 (520) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • D

    Dartmouth College

    The Engineering of Structures Around Us

    Skills you'll gain: Structural Analysis, Structural Engineering, Building Design, Civil Engineering, Vibrations, Architectural Engineering, Engineering Calculations, Construction, Architecture and Construction, SketchUp (3D Modeling Software), Mechanics, Engineering Analysis, Materials science, Mathematical Modeling, Failure Analysis, Engineering Design Process, Engineering, Design, 3D Modeling

    ★ 4.8 (185) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Real Estate Property Management

    Skills you'll gain: Property Management Systems, Property Management, Property and Real Estate, Real Estate, Commercial Real Estate, Operational Performance Management, Operational Efficiency, Innovation, Technology Strategies

    ★ 4.6 (165) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Event Marketing, Cultural Diversity

    ★ 4.8 (197) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    ★ 4.5 (22) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Financial Analysis: Portfolios, Risks, Strategic Decisions

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Risk Management, Financial Management, Wealth Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Risk Analysis, General Finance, Investment Banking, Market Dynamics, Market Trend, Quantitative Research, Case Studies

    ★ 4.4 (156) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, AI Enablement, Artificial Neural Networks, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Product Strategy, AI literacy, Generative AI, Generative AI Agents, Machine Learning Methods, Deep Learning, Machine Learning, LLM Application, Convolutional Neural Networks, Supervised Learning, Fraud detection, Reinforcement Learning, Ethical Standards And Conduct, Unsupervised Learning

    ★ 4.8 (226) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Procurement, Goal Setting, Overcoming Objections, Communication, Business Research, Oral Expression

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Machine Learning Methods, Data Ethics, Artificial Intelligence, Machine Learning Algorithms, Generative AI, AI Product Strategy, Machine Learning, AI literacy, OpenAI, Anthropic Claude, Supervised Learning, Automation, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Human Factors

    ★ 4.4 (60) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Introducción a la calidad

    Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Production Management, Continuous Improvement Process, Product Quality (QA/QC), Kaizen Methodology, Quality Management, Environmental Management Systems, Service Improvement, Manufacturing Operations, Quality Improvement, Operational Efficiency, Process Improvement, Sustainable Business, Supply Management, Lean Manufacturing, Lean Methodologies, Corporate Sustainability, Production Process

    ★ 4.7 (784) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…138139140…454

In summary, here are 10 of our most popular market research courses

  • Basic Modeling for Discrete Optimization: The Chinese University of Hong Kong
  • Dinosaurs: Evolution, Extinction, and Paleobiology: American Museum of Natural History
  • Hacer negocios en América Latina: Universidad de los Andes
  • The Engineering of Structures Around Us: Dartmouth College
  • Real Estate Property Management: Coursera
  • Marketing Internacional en Asia: Yonsei University
  • Customer Service, Customer Support, Customer Experience: Alex Genadinik
  • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera
  • AI Essentials: Saïd Business School, University of Oxford
  • Procurement Negotiation: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok