• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Governance, Governance Risk Management and Compliance, Risk Management, Change Management, Organizational Change, Communication, Conflict Management, Leadership, Enterprise Risk Management (ERM), Business Transformation, Risk Appetite, Risk Analysis, Negotiation, Leadership and Management, Intercultural Competence, Stakeholder Management

    ★ 4.7 (4.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Constructive Feedback, Interpersonal Communications, Oral Expression, Communication, Team Collaboration, Persuasive Communication, Creative Problem-Solving, Virtual Teams, Social Skills, Public Speaking, Verbal Communication Skills, Professional Development, Professionalism, Follow Through, Conscientiousness

    ★ 4.7 (5.9K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Berklee

    Music Production

    Skills you'll gain: Post-Production, Music, Musical Composition, Peer Review, Media Production, Music Performance, Instrumental Music, Automation, Editing, File Management, Collaborative Software, Digital Signal Processing, Writing, Timelines, Coordination, Data Import/Export, Computer Hardware, Electronic Media

    ★ 4.8 (3.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • G

    Georgia Institute of Technology

    Sound and Sonification Design for Interactive Learning Tools

    Skills you'll gain: Prototyping, Interactive Design, Usability, Music, Interaction Design, Multimedia, Design, Musical Composition, Music Theory, Design Elements And Principles, Design Research, Usability Testing, Conceptual Design, Design Strategies, Human Centered Design, User Research, Ideation, Simulations

    ★ 4 (27) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnQuest

    AI Content Foundations — Tools, Prompting, and Brand Voice

    Skills you'll gain: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Creating Engaging Presentations with Mentimeter

    Skills you'll gain: Education Software and Technology, End User Training and Support

    ★ 4.8 (25) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Anti-Racism III

    Skills you'll gain: Community Outreach, Social Justice, Community Organizing, Diversity Awareness, Advocacy, Social Impact, Diversity Equity and Inclusion Initiatives, Community Development, Cultural Diversity

    ★ 5 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Cross-Channel Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    The Science of Success: What Researchers Know that You Should Know

    Skills you'll gain: Relationship Building, Growth Mindedness, Action Oriented, Goal-Oriented, Personal Development, Self-Motivation, Positivity, Goal Setting, Conscientiousness, Resilience, Persistence, Overcoming Obstacles, Planning, Learning Strategies, Social Network Analysis

    ★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business

    ★ 4.5 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • P

    Pontificia Universidad Católica del Perú

    Fundamentos de Políticas Públicas

    Skills you'll gain: Policy Analysis, Policy Analysis, Research, and Development, Public Policies, Policy Development, Program Evaluation, Public Affairs, Economics, Policy, and Social Studies, Social Impact, Political Sciences, Social Sciences, Public Administration, Community Development, Governance, Data Collection

    ★ 4.4 (23) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…140141142…592

In summary, here are 10 of our most popular social media marketing courses

  • Influencing: Storytelling, Change Management and Governance: Macquarie University
  • People & Soft Skills: Essential for Professional Success: IBM
  • Music Production: Berklee
  • Brand Management: Sage Publications
  • Sound and Sonification Design for Interactive Learning Tools: Georgia Institute of Technology
  • AI Content Foundations — Tools, Prompting, and Brand Voice: LearnQuest
  • Creating Engaging Presentations with Mentimeter: Coursera
  • Anti-Racism III: University of Colorado Boulder
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • The Science of Success: What Researchers Know that You Should Know: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok