Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
Intermediate · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Organizational Change, Conflict Management, Data Literacy, Performance Measurement, Systems Thinking, Healthcare Project Management, Data Visualization, Change Control, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Risk Analysis, Data Presentation, Safety Assurance, Quality Improvement
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Dashboard, Business Intelligence, Business Intelligence Software, Dashboard Creation, Tableau Software, Interactive Data Visualization, Business Reporting, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills, Data Analysis, Presentations
Advanced · Course · 1 - 3 Months
Madecraft
Skills you'll gain: Composure, Positivity, Storytelling, Non-Verbal Communication, Oral Expression, Executive Presence, Presentations, Assertiveness, Employee Coaching, Public Speaking, Persuasive Communication, Professionalism, Verbal Communication Skills, Influencing, Leadership, Professional Development, Goal Setting, Communication, Resilience, Trustworthiness
Beginner · Course · 1 - 3 Months

ESSCA School of Management
Skills you'll gain: Ideation, Innovation, Creative Thinking, Creativity, Brainstorming, Creative Problem-Solving, Generative AI, Human Centered Design, Problem Solving, AI literacy, Product Development, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Large Language Modeling, OpenAI API, Responsible AI, OpenAI, LLM Application, AI Security, Microsoft Azure, AI Orchestration, Generative AI Agents, Generative AI, Model Deployment, AI Integrations, Software Documentation, Prompt Engineering, Embeddings, Query Languages, Microsoft SQL Servers, Document Management, Fine-tuning, Machine Learning
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Prompt Engineering Tools, Responsible AI, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Decision Intelligence, Strategic Thinking, Business Strategy, Report Writing, Key Performance Indicators (KPIs), LLM Application, Data Ethics, Writing, AI Security
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Entry, Data Analysis, Financial Modeling, Expense Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Database Design, SQL, Database Management Systems, Database Development, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Systems, Database Architecture and Administration, Databases, Database Software, Database Administration, Data Store, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Cross-Functional Collaboration, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Strategic Planning, Market Dynamics, Decision Making, Business Management, Sustainable Business, Stakeholder Engagement
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting
Beginner · Course · 1 - 3 Months