• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Decision-Making and Scenarios

    Skills you'll gain: Cash Flow Forecasting, Data-Driven Decision-Making, Forecasting, Business Analytics, Quantitative Research, Financial Modeling, Financial Forecasting, Financial Statement Analysis, Strategic Decision-Making, Financial Statements, Revenue Forecasting, Decision Making, Capital Budgeting, Analysis, Financial Analysis, Return On Investment, Cash Flows, Business Planning, New Business Development, Balance Sheet

    ★ 4.6 (1.7K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    ★ 4.8 (2.2K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Global Marketing, Business Process, Financial Statement Analysis, Organizational Leadership, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Brand Strategy, People Management, Intercultural Competence, Financial Acumen, Leadership, Business Strategy, Financial Management, Data Analysis

    ★ 4.7 (398) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • K

    Knowledge Accelerators

    Microsoft 365 Foundations: OneDrive, SharePoint & Files

    Skills you'll gain: File Management, Collaborative Software, Microsoft Teams, Document Management, Microsoft Office, Organizational Skills, Productivity Software, Document Control, File Systems, Workflow Management, Intranet, Data Sharing, Identity and Access Management, Internal Communications, Role-Based Access Control (RBAC), Business, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Team Collaboration, Organizational Structure, Entrepreneurship, Market Opportunities, Entrepreneurial Finance, Needs Assessment, Communication Strategies, Marketing and Public Relations, Business Strategies, Community Development, Sustainable Business, Performance Measurement, Fundraising, Organizational Strategy

    ★ 4.6 (425) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing

    ★ 4.2 (269) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM Sales Representative

    Skills you'll gain: Sales Process, Stakeholder Management, Sales Training, Sales, Sales Prospecting, Stakeholder Engagement, General Sales Practices, Sales Territory Management, Sales Management, Prospecting and Qualification, Selling Techniques, Cold Calling, Account Strategy, Stakeholder Analysis, Sales Development, Account Management, Sales Presentation, Sales Strategy, Sales Enablement, Cross Selling

    ★ 4.8 (19) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
  • E

    Edureka

    Building AI-Powered Chatbots with Flowise

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Retrieval-Augmented Generation, Large Language Modeling, AI Security, Agentic Workflows, Embeddings, Generative AI Agents, Vector Databases, Generative AI, Application Deployment, Context Management, Artificial Intelligence, AI Personalization, Knowledge Transfer, Prototyping, Test Tools, JSON, Systems Architecture, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Journey Mapping, Customer Retention, Content Performance Analysis

    ★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Fabric Foundations

    Skills you'll gain: Data Lakes, Dependency Analysis, Data Architecture, Change Control, Data Warehousing, Capacity Management, Data Pipelines, Software As A Service, Virtualization, Transact-SQL, Data Integration, Dataflow

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Hospitality Management, Planning, Budget Management, Operations Management, Coordinating, Budgeting, Vendor Management, Coordination, Plan Execution

    ★ 4.7 (291) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Assessment for Data Analysis and Visualization Foundations

    Skills you'll gain: Microsoft Excel, Analytical Skills, Dashboard Creation, Excel Formulas, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Analysis Software, Analysis, Data Visualization Software, Data Cleansing

    ★ 4.6 (340) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…146147148…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok