• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Advertising

Advertising Courses

Advertising courses can help you learn campaign strategy, audience targeting, creative development, and media planning. You can build skills in copywriting, brand management, and analytics to measure campaign effectiveness. Many courses introduce tools like Google Ads, social media platforms, and analytics software, showing how these resources can enhance your advertising efforts and optimize outreach.

Popular Advertising Courses and Certifications


  • J

    John Wiley & Sons

    Mastering Marketing & PR Plans for Business Growth

    Skills you'll gain: Marketing Planning, Marketing and Public Relations, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Data-Driven Marketing, Strategic Marketing, Marketing Communications, Thought Leadership, Content Creation, Target Market, Persona Development, Social Media, Business Marketing, Public Relations, Business, Digital Marketing, Web Analytics and SEO

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Improve Email Deliverability

    Skills you'll gain: Email Security, Email Marketing, Email Automation, Authentications, Marketing Effectiveness, Campaign Management, Data Cleansing, Data Quality, Auditing, Digital Marketing, Driving engagement, Marketing Analytics, Data Maintenance, Campaign Planning, Customer Engagement, Continuous Monitoring, Brand Management, Risk Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Craft Targeted Positioning Statements

    Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U
    C

    Multiple educators

    Digital Content Pro: Writing, Strategy & AI

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Scheduling, Content Strategy, Marketing Strategy and Techniques, Content Development and Management, Campaign Planning, Social Media Campaigns, Search Engine Optimization, Social Media Marketing, Large Language Modeling, Content Optimization, Copywriting, Digital Marketing Campaigns, ChatGPT, Marketing Analytics, Competitive Analysis, Generative AI, Relationship Building, Drive Engagement

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Audience & Attribution Analytics

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Perform Cohort Analysis

    Skills you'll gain: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Implement B2C Lifecycle Tactics

    Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Strategic Growth & Engagement

    Skills you'll gain: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, Customer Analysis, HubSpot CRM, E-Commerce

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Develop Effective Messaging Strategies

    Skills you'll gain: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Campaign Management, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Target Audience, Driving engagement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pearson

    Preparing the Legal Foundation

    Skills you'll gain: Business Ethics, Target Market, Entrepreneurship, Ethical Standards And Conduct, Branding, Competitive Analysis, Legal Risk, Brand Strategy, Target Audience, Strategic Marketing, Business Planning, Organizational Structure, Regulation and Legal Compliance, Marketing, Brand Awareness, Regulatory Compliance, Law, Regulation, and Compliance, Commercial Laws, Marketing Strategies, Entrepreneurial Finance

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • T

    The Expert Academy

    Persuasive Sales Pitching: Value, Influence And Storytelling

    Skills you'll gain: Sales Presentations, Persuasive Communication, Sales Presentation, Selling Techniques, Oral Expression, Verbal Communication Skills, Communication, Public Speaking, Concision, General Sales Practices, Presentations, Storytelling, Value Propositions, Driving engagement, Drive Engagement, Target Audience, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…151617…109

In summary, here are 10 of our most popular advertising courses

  • Mastering Marketing & PR Plans for Business Growth: John Wiley & Sons
  • Improve Email Deliverability: Coursera
  • Craft Targeted Positioning Statements: Coursera
  • Digital Content Pro: Writing, Strategy & AI: University of California, Davis
  • Audience & Attribution Analytics: Coursera
  • Perform Cohort Analysis: Coursera
  • Channel & Performance Analysis: Coursera
  • Implement B2C Lifecycle Tactics: Coursera
  • Strategic Growth & Engagement: Coursera
  • Develop Effective Messaging Strategies: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok