• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Market Equilibrium, Government Policy & Elasticity

    Skills you'll gain: Economics, Supply And Demand, Policy Analysis, Market Dynamics, Business Economics, Public Policies, Socioeconomics, Consumer Behaviour, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Define Research Objectives & Methods

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Indian School of Business

    A Beginner's Guide to Investing

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Income Statement, Portfolio Management, Financial Accounting, Balance Sheet, Investments, Financial Modeling, Investment Management, Securities Trading, Cash Flows, Financial Market, Market Dynamics, Market Data, Return On Investment, Risk Analysis, Risk Management

    3.4
    Rating, 3.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Strategic Marketing, Trend Analysis, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence, Target Audience, Customer Insights, Natural Language Processing, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    AI for Scientific Research

    Skills you'll gain: Data Preprocessing, Feature Engineering, Model Evaluation, Bioinformatics, Exploratory Data Analysis, Random Forest Algorithm, Pandas (Python Package), Scikit Learn (Machine Learning Library), Applied Machine Learning, Data Manipulation, Dimensionality Reduction, Data Cleansing, Keras (Neural Network Library), Data Transformation, NumPy, Classification Algorithms, Tensorflow, Artificial Neural Networks, Machine Learning, Data Science

    3.4
    Rating, 3.4 out of 5 stars
    ·
    100 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (3): Theory

    Skills you'll gain: Operations Research, Network Model, Applied Machine Learning, Case Studies, Applied Mathematics, Mathematical Modeling, Transportation Operations, Business Analytics, Advanced Mathematics, Linear Algebra, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Ethics of Psychological Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Scientific Methods, Ethical Standards And Conduct, Research Design, Data Collection, Research Methodologies, Informed Consent, Psychology, Research and Design, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    What is Qualitative Research?

    Skills you'll gain: Qualitative Research, Research, Research Methodologies, Data Collection, Research Design, Social Sciences, Interviewing Skills, Psychology, Analytical Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Interview Research and Preparation

    Skills you'll gain: Presentations, Oral Expression, Professional Development, Interviewing Skills, English Language, Verbal Communication Skills, Adaptability, Communication, Self-Awareness, Personal Development, Language Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    272 reviews

    Intermediate · Course · 1 - 3 Months

1…151617…388

In summary, here are 10 of our most popular market research courses

  • Market Equilibrium, Government Policy & Elasticity: University of Illinois Urbana-Champaign
  • Define Research Objectives & Methods: Coursera
  • A Beginner's Guide to Investing: Indian School of Business
  • CPC & Keyword Research: Coursera
  • AI-powered market intelligence & brand positioning: Board Infinity
  • User Experience: Research & Prototyping: University of California San Diego
  • AI for Scientific Research: LearnQuest
  • Operations Research (3): Theory: National Taiwan University
  • Ethics of Psychological Research: American Psychological Association
  • Statistics in Psychological Research: American Psychological Association

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok