• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Business Strategy, Product Management, Product Development, Target Audience, Product Strategy, Gap Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Business Implications of AI: A Nano-course

    Skills you'll gain: Strategic Decision-Making, Business Leadership, Artificial Intelligence, Business Strategy, Corporate Strategy, Leadership, Organizational Structure, Automation, Organizational Change, Operational Efficiency, Cost Reduction

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media and Communications, Media Planning, Branding, Earned Media, Brand Management, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Negotiable Instruments and Cheques

    Skills you'll gain: Commercial Laws, Notary Services, Banking Services, Banking, Bank Regulations, Payment Systems, Payment Processing and Collection, Commercial Banking, Legal Proceedings, Negotiation, Payment Processing, Retail Banking, Financial Regulation, Finance

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    S

    SkillsBooster Academy

    Trupeer Tutorial: Screen Recordings to Videos & SOPs

    Skills you'll gain: Training Records Management, Writing and Editing, Video Production, Standard Operating Procedure, Technical Documentation, Media Production, Video Editing, Content Creation, Productivity Software, AI Workflows, Workflow Management, Brand Management, Learning Management Systems, Instructional Design, AI Integrations, Automation, Product Knowledge, Employee Onboarding, Business Operations, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Cybersecurity in modern organizations

    Skills you'll gain: Cybersecurity, Network Protocols, Cyber Attacks, Threat Management, Threat Modeling, Security Controls, Responsible AI, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Agile Product Development, Data Security, Security Awareness, Agile Methodology, Cyber Security Assessment, Network Security, TCP/IP, Incident Response, Threat Detection, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Negotiation, Advocacy And Resilience For Women Leaders

    Skills you'll gain: Rapport Building, Advocacy, Negotiation, Communication Strategies, Communication, Leadership, Relationship Building, Conflict Management, Resilience, Contract Negotiation, De-escalation Techniques, Persuasive Communication, Influencing, Collaboration, Stress Management, Executive Presence, Trustworthiness, Team Leadership, Leadership and Management, Diversity and Inclusion

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Enterprise Systems

    Skills you'll gain: Enterprise Resource Planning, Business Systems, Change Management, Business Software, Organizational Change, System Implementation, IT Management, Enterprise Application Management, Business Process, Business Process Management, Case Studies, Business Management, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    850 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Economic Efficiency and Its Obstacles

    Skills you'll gain: Tax, Economics, Sales Tax, Economics, Policy, and Social Studies, Supply And Demand, Policy Analysis, Resource Allocation, Tax Laws, Social Justice, Payroll Tax, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Commercial Skills: Negotiation, Sales, Customer service

    Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership

    Mixed · Course · 1 - 4 Weeks

1…150151152…530

In summary, here are 10 of our most popular marketing strategy courses

  • Market Research and Competitive Analysis: Microsoft
  • Business Implications of AI: A Nano-course: 28DIGITAL
  • Negocios Internacionales I: University of New Mexico
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Exploratory Data Analysis and Visualization: Coursera
  • Negotiable Instruments and Cheques: EDUCBA
  • Trupeer Tutorial: Screen Recordings to Videos & SOPs: SkillsBooster Academy
  • Cybersecurity in modern organizations: Coursera
  • Negotiation, Advocacy And Resilience For Women Leaders: The Expert Academy
  • Enterprise Systems: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok