• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Microsoft Enterprise AI Governance, Ethics & Security

    Skills you'll gain: Responsible AI, Data Ethics, Governance Risk Management and Compliance, Compliance Management, AI Security, Governance, Compliance Auditing, Data Quality, Regulatory Compliance, Data Governance, Performance Measurement, ISO/IEC 27001, Internal Auditing, Cloud Security, Policy Development, Risk Management, Risk Analysis, Cybersecurity, Stakeholder Management, Threat Modeling

    Intermediate · Professional Certificate · 3 - 6 Months

    Category: New
    New
  • U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Business Research, Market Research, Surveys, Report Writing, Recruitment, Research Reports, Research Methodologies, Survey Creation, Drive Engagement, Research Design, Research, Interviewing Skills, Stakeholder Engagement, Analysis, Sample Size Determination

    ★ 4.6 (477) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Foundations of AI and Machine Learning

    Skills you'll gain: Model Deployment, Data Management, Artificial Intelligence and Machine Learning (AI/ML), Infrastructure Architecture, Data Infrastructure, AI Integrations, MLOps (Machine Learning Operations), Application Deployment, AI Workflows, Model Evaluation, Data Cleansing, Artificial Intelligence, Data Security, Application Frameworks, Machine Learning, Data Preprocessing, Data Pipelines, Scalability

    ★ 4.5 (279) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Social Sciences, New Business Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance

    ★ 4.8 (520) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales

    ★ 4.5 (825) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de Palermo

    Administración de Recursos Humanos

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Talent Management, People Development, Leadership Development, Talent Recruitment, Workforce Development, Talent Acquisition, Employee Retention, Recruitment Strategies, Culture Transformation, Organizational Effectiveness, Organizational Development, Performance Management, Employee Engagement

    ★ 4.8 (1.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Conflict Resolution Skills

    Skills you'll gain: Mediation, Conflict Management, Negotiation, Communication Strategies, Verbal Communication Skills, Verbal Strategic Communication, Interpersonal Communications, Strategic Communication, Cooperation, De-escalation Techniques, Leadership, Discussion Facilitation, Problem Solving

    ★ 4.5 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Writing, Branding, Strategic Decision-Making, Driving engagement, Brand Strategy, Storytelling

    ★ 4.7 (784) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Corporate Finance: Valuation for Beginners

    Skills you'll gain: Business Valuation, Forecasting, Financial Forecasting, Financial Analysis, Risk Analysis, Financial Statement Analysis, Financial Data, Finance, Business Analysis, Analysis, Financial Market, Corporate Finance, Business, Due Diligence, Market Data, Market Analysis

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Santa Barbara

    Business Law: Commercial Transactions and Organizations

    Skills you'll gain: Intellectual Property, Commercial Laws, Bankruptcies, Payment Systems, Lease Contracts, Governance, Commercial Real Estate, Payment Processing and Collection, Legal Risk, Law, Regulation, and Compliance, Payment Processing, Regulation and Legal Compliance, Property Management, Liquidation, Credit Risk, Contract Management, Organizational Structure, Legal Strategy, Vendor Contracts, Business Risk Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Financial Statement Analysis, Operations, Supply Chain, Business Strategies, Supply Chain Management, Financial Analysis, Strategic Thinking, Income Statement, Corporate Finance, Marketing Strategy and Techniques, Marketing Effectiveness, Business Valuation, Marketing Strategies, Market Dynamics, Marketing Communications, Lean Six Sigma

    ★ 4.9 (113) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Certified Business Analysis Professional™ Exam Prep (CBAP®)

    Skills you'll gain: Requirements Management, Stakeholder Engagement, Strategic Planning, Performance Measurement, Business Process Modeling, Systems Analysis, Root Cause Analysis, Business Planning, Competitive Analysis, Business Strategy, Risk Mitigation, Stakeholder Analysis, Analysis, Process Management, Organizational Strategy, Change Requests, Stakeholder Communications, Business Process Management, Enterprise Architecture, Interviewing Skills

    ★ 4.7 (354) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…153154155…530

In summary, here are 10 of our most popular marketing strategy courses

  • Microsoft Enterprise AI Governance, Ethics & Security: Microsoft
  • Qualitative Research: University of California, Davis
  • Foundations of AI and Machine Learning: Microsoft
  • Hacer negocios en América Latina: Universidad de los Andes
  • The Business of Product Management I: Advancing Women in Tech
  • Administración de Recursos Humanos: Universidad de Palermo
  • Conflict Resolution Skills: University of California, Irvine
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Corporate Finance: Valuation for Beginners: EDUCBA
  • Business Law: Commercial Transactions and Organizations: University of California, Santa Barbara

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok