• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    Universidade de São Paulo

    Econometria Básica Aplicada

    Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis

    ★ 4.5 (173) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Minnesota

    Introduction to Integrative Therapies and Healing Practices

    Skills you'll gain: Treatment Planning, Contraindication, Manual Therapy, Patient Safety, Health Systems, Clinical Practices, Patient Evaluation, Health Promotion, Health Policy, Patient Education And Counseling, Drug Interaction, Patient-centered Care, Regulatory Compliance, Needs Assessment

    ★ 4.7 (475) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Alberta

    Dino 101: Dinosaur Paleobiology

    Skills you'll gain: Biology, Physical Science, Life Sciences, Taxonomy, Environment, Scientific Methods, Research, Timelines, Environmental Science

    ★ 4.9 (3.9K) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Forecasting and Predictive Analytics Methods Pack

    Skills you'll gain: Time Series Analysis and Forecasting, Financial Forecasting, Forecasting, Trend Analysis, Advanced Analytics, Predictive Modeling, Predictive Analytics, Data-Driven Decision-Making, Business Analytics, Supervised Learning, Business Metrics, Market Data, Generative AI, Financial Management, Strategic Decision-Making, Market Intelligence, Statistical Analysis, Model Evaluation, Data Storytelling, Applied Machine Learning

    ★ 4.1 (72) · Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    American Psychological Association

    Mental Health Essentials: Mood, Eating, Sleep, and Stress

    Skills you'll gain: Stress Management, Mental Health Diseases and Disorders, Mental Health, Mental Health Therapies, Psychological Evaluations, Behavioral Health, Clinical Psychology, Nutrition and Diet, Patient Evaluation, Culture, Cultural Sensitivity, Psychosocial Assessments, Social Determinants Of Health, Health Promotion, Immunology, Crisis Intervention, Health Education, Science and Research, Patient Treatment, Clinical Assessment

    ★ 4.8 (96) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Conditional Formatting, Tables and Charts in Microsoft Excel

    Skills you'll gain: Data Visualization, Microsoft Excel, Trend Analysis, Statistical Visualization, Pivot Tables And Charts, Data Visualization Software, Data Presentation, Spreadsheet Software, Plot (Graphics), Market Trend, Data Analysis, Exploratory Data Analysis

    ★ 4.7 (265) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Strategic Decision-Making, Decision Making, Marketing, Strategic Thinking, Target Market, Hotel And Restaurant Management, Promotional Strategies, Target Audience, Hotels and Accommodations, Product Strategy, Hotel Operations

    ★ 4.7 (122) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Copenhagen

    Origins - Formation of the Universe, Solar System, Earth and Life

    Skills you'll gain: Life Sciences, Anthropology, Biology, Physical Science, Microbiology, Environment, Ancient History, Environmental Science, General Science and Research, Molecular Biology, Taxonomy, Chemistry

    ★ 4.7 (645) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing Processes, Aerospace Basic Quality System Standards, Production Process, Automation, Leadership, Robotics, Digital Transformation, Maintenance, Repair, and Facility Services, AI Integrations, Artificial Intelligence, Simulation and Simulation Software

    ★ 4.6 (286) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Generative AI: Business Transformation and Career Growth

    Skills you'll gain: Generative AI, Leadership and Management, AI Enablement, Business Leadership, Strategic Leadership, Content Creation, Market Opportunities, AI Integrations, Business Transformation, New Business Development, Content Development and Management

    ★ 4.7 (306) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Introduction to Banking

    Skills you'll gain: Banking Services, Financial Statement Analysis, Banking, Financial Analysis, Financial Statements, Retail Banking, Commercial Banking, Financial Services, Balance Sheet, Customer Analysis, Income Statement, General Lending, Lending and Underwriting, Investment Banking, Target Market

    ★ 4.6 (105) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Columbia University

    Causal Inference

    Skills you'll gain: Statistical Inference, Regression Analysis, Applied Machine Learning, Statistical Methods, Statistical Machine Learning, Statistical Analysis, Statistical Hypothesis Testing, Statistical Modeling, Machine Learning, Experimentation, Data Collection, Probability & Statistics, Research Design

    ★ 3.3 (107) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
1…154155156…454

In summary, here are 10 of our most popular market research courses

  • Econometria Básica Aplicada: Universidade de São Paulo
  • Introduction to Integrative Therapies and Healing Practices: University of Minnesota
  • Dino 101: Dinosaur Paleobiology: University of Alberta
  • Forecasting and Predictive Analytics Methods Pack: Coursera
  • Mental Health Essentials: Mood, Eating, Sleep, and Stress: American Psychological Association
  • Conditional Formatting, Tables and Charts in Microsoft Excel: Coursera
  • Marketing Strategy Capstone Project: IE Business School
  • Origins - Formation of the Universe, Solar System, Earth and Life: University of Copenhagen
  • Digitalisation in the Aerospace Industry: Technical University of Munich (TUM)
  • Generative AI: Business Transformation and Career Growth: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok