• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    B

    Berklee

    FL Studio Basics

    Skills you'll gain: Musical Composition, Post-Production, Music, Media Production, Video Editing, Music Performance, Editing, Automation, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Finance II: Financing Investments and Managing Risk

    Skills you'll gain: Credit Risk, Corporate Finance, Mergers & Acquisitions, Financial Management, Risk Management, Cash Management, Financial Market, Equities, Financial Policy, Derivatives, Private Equity, Investment Banking, Cash Flows, Financial Analysis, Governance, Commercial Lending

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    899 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Strategic Decision-Making, Decision Making, Marketing, Strategic Thinking, Target Market, Hotel And Restaurant Management, Promotional Strategies, Target Audience, Hotels and Accommodations, Product Strategy, Hotel Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Communicating Business Analytics Results

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Literacy, Business Analytics, Presentations, Data-Driven Decision-Making, Data Analysis, Analytics, Technical Communication, Case Studies, Predictive Analytics, Correlation Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    521 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Lean Software Development

    Skills you'll gain: Design Thinking, Process Mapping, Kanban Principles, Kaizen Methodology, Lean Methodologies, Lean Manufacturing, Agile Software Development, Workflow Management, Business Workflow Analysis, Product Development, Agile Methodology, Lean Six Sigma, Process Improvement, Software Development, Scrum (Software Development), Software Development Methodologies, Continuous Improvement Process, Product Testing, Waste Minimization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Creating Change through Social Entrepreneurship

    Skills you'll gain: Social Impact, Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Human Centered Design, Entrepreneurship, Communication Planning, Research and Design, Business Modeling, Governance, Communication, Advocacy, Sustainable Business, Innovation, Program Evaluation, Fundraising, Entrepreneurial Finance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    181 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Financial Policy, Economic Development, Fiscal Management, Market Dynamics, Business Planning, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    469 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    157 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Battery State-of-Health (SOH) Estimation

    Skills you'll gain: Estimation, Model Evaluation, Simulations, Applied Mathematics, Laboratory Testing, Matlab, Numerical Analysis, Failure Analysis, Electric Power Systems, Mathematical Modeling, Model Optimization, Mathematical Software, Laboratory Research, Scripting, Statistical Process Controls, Scripting Languages, Materials science, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 3 Months

1…157158159…454

In summary, here are 10 of our most popular market research courses

  • FL Studio Basics: Berklee
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Corporate Finance II: Financing Investments and Managing Risk: University of Illinois Urbana-Champaign
  • Marketing Strategy Capstone Project: IE Business School
  • Communicating Business Analytics Results: University of Colorado Boulder
  • Lean Software Development: University of Minnesota
  • Creating Change through Social Entrepreneurship: Yale University
  • Macroeconomics for Business Management: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok