Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Macquarie University
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Business Modeling, Model Optimization, Business Analytics, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Data-Driven Decision-Making, Statistical Analysis, Data Analysis, Sampling (Statistics), Jupyter, Analysis, Statistical Programming, Python Programming
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Time Management, Anthropic Claude, ChatGPT, Google Gemini, Productivity, Calendar Management, Microsoft Copilot, Organizational Skills, Prompt Engineering, Google Workspace, Personal Development, Planning, Interviewing Skills, Google Sheets, Microsoft PowerPoint, Presentations, Data Analysis, Microsoft Excel, Goal Setting, Writing and Editing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Analytics, Network Model, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Case Studies, Business Economics, Information Technology, Data Management, Intellectual Property, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Matplotlib, Pandas (Python Package), Plot (Graphics), NumPy, Data Cleansing, Data Structures, Scientific Visualization, Data Visualization Software, Predictive Analytics, Data Visualization, Statistical Visualization, Debugging, Data Presentation, Data Manipulation, Code Reusability, Object Oriented Programming (OOP), Python Programming, Simulations, Predictive Modeling, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Enablement, AI Product Strategy, Decision Intelligence, Information Architecture, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Data Architecture, Artificial Intelligence, Model Deployment, Business Technologies, Analytics, Leadership, Innovation, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Risk Management Framework, Stakeholder Engagement, Performance Metric, Process Improvement, Project Portfolio Management, Stakeholder Communications, Business Requirements
Beginner · Professional Certificate · 3 - 6 Months

Microsoft
Skills you'll gain: Workforce Planning, Human Resources Management and Planning, Workforce Development, Human Resource Strategy, Microsoft Copilot, People Analytics, Stakeholder Communications, Plan Execution, Microsoft 365, Presentations, Return On Investment, Change Management, Strategic Decision-Making, Microsoft Power Platform, Financial Analysis, Organizational Change, Microsoft Office, Leadership Development, Corporate Strategy, Business
Advanced · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Bioinformatics, Molecular Biology, Data Structures, Python Programming, Data Analysis, Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Budget Management, Budgeting, Operating Budget, Financial Modeling, Financial Data, Financial Forecasting, Cost Control, Fiscal Management, Business Modeling, Financial Planning, Business Workflow Analysis, Cross-Functional Collaboration, Planning, Business Analysis, Process Mapping, Business Operations, Microsoft Excel, Business Communication, Process Improvement, Data Analysis
Beginner · Course · 1 - 3 Months