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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Data-Driven Decision-Making, Statistical Modeling, Business Modeling, Model Optimization, Business Analytics, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    331 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Inferential Statistical Analysis with Python

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Data-Driven Decision-Making, Statistical Analysis, Data Analysis, Sampling (Statistics), Jupyter, Analysis, Statistical Programming, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    937 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    729 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    S

    SkillsBooster Academy

    AI-Powered Personal Productivity System

    Skills you'll gain: Time Management, Anthropic Claude, ChatGPT, Google Gemini, Productivity, Calendar Management, Microsoft Copilot, Organizational Skills, Prompt Engineering, Google Workspace, Personal Development, Planning, Interviewing Skills, Google Sheets, Microsoft PowerPoint, Presentations, Data Analysis, Microsoft Excel, Goal Setting, Writing and Editing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build a CRM with Spreadsheet Automation

    Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Infonomics I: Business Information Economics and Data Monetization

    Skills you'll gain: Big Data, Analytics, Network Model, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Case Studies, Business Economics, Information Technology, Data Management, Intellectual Property, Innovation, Accounting

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), Plot (Graphics), NumPy, Data Cleansing, Data Structures, Scientific Visualization, Data Visualization Software, Predictive Analytics, Data Visualization, Statistical Visualization, Debugging, Data Presentation, Data Manipulation, Code Reusability, Object Oriented Programming (OOP), Python Programming, Simulations, Predictive Modeling, Data Analysis

    4
    Rating, 4 out of 5 stars
    ·
    109 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    The AI Ladder: A Framework for Deploying AI in your Enterprise

    Skills you'll gain: AI Enablement, AI Product Strategy, Decision Intelligence, Information Architecture, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Data Architecture, Artificial Intelligence, Model Deployment, Business Technologies, Analytics, Leadership, Innovation, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Ready
    Job Ready
    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Risk Management Framework, Stakeholder Engagement, Performance Metric, Process Improvement, Project Portfolio Management, Stakeholder Communications, Business Requirements

    4.5
    Rating, 4.5 out of 5 stars
    ·
    191 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic Planning

    Skills you'll gain: Workforce Planning, Human Resources Management and Planning, Workforce Development, Human Resource Strategy, Microsoft Copilot, People Analytics, Stakeholder Communications, Plan Execution, Microsoft 365, Presentations, Return On Investment, Change Management, Strategic Decision-Making, Microsoft Power Platform, Financial Analysis, Organizational Change, Microsoft Office, Leadership Development, Corporate Strategy, Business

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Algorithms for DNA Sequencing

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Structures, Python Programming, Data Analysis, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    936 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Budgeting & Driver-Based Planning

    Skills you'll gain: Budget Management, Budgeting, Operating Budget, Financial Modeling, Financial Data, Financial Forecasting, Cost Control, Fiscal Management, Business Modeling, Financial Planning, Business Workflow Analysis, Cross-Functional Collaboration, Planning, Business Analysis, Process Mapping, Business Operations, Microsoft Excel, Business Communication, Process Improvement, Data Analysis

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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