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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Network Analysis, Machine Learning, Machine Learning Methods, Applied Machine Learning, Large Language Modeling, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Unsupervised Learning, Data Processing

    ★ 4.5 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    ★ 4.6 (7) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Social Media Management, Events and Conferences, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Event Management, Marketing Strategy and Techniques, Loyalty Programs, Brand Management, Event Planning, Public Relations, Corporate Communications, Strategic Communication, Promotions and Campaigns, Driving engagement

    ★ 4.7 (1.5K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Marketing Strategy and Techniques, Product Marketing, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    ★ 4.8 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Marketing, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Marketing Design, Brand Strategy, Media and Communications, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Communication

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Promotional Strategies, Decision Making

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    ★ 4.4 (186) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • W

    Wesleyan University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Social Justice, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness

    ★ 4.7 (5.2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Social Media Content, Responsible AI, Cross-Channel Marketing, Marketing Channel, AI powered creativity, Content Marketing, Generative AI, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    ★ 4.7 (1.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Science and Research, Research Design, Sampling (Statistics), Research Reports, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Probability & Statistics, Social Sciences, Statistical Methods, Regression Analysis, Statistical Inference, Statistics, R Programming

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    ★ 4.7 (229) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Digital Media Strategy, Business Marketing

    ★ 4.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular social media marketing courses

  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University
  • Strategic Digital Marketing: University of Arizona
  • Sports Marketing: Northwestern University
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Create Animated Social Media Posts using Canva: Coursera
  • Social Psychology: Wesleyan University
  • AI-Powered Content Marketing and Strategy: Adobe
  • Methods and Statistics in Social Sciences: University of Amsterdam

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Social Media Marketing (9)
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