• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development

    ★ 4.8 (46) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    AI Business School

    AI for Sales

    Skills you'll gain: Prompt Engineering Tools, Agentic Workflows, AI literacy, Sales Enablement, Generative AI, AI Personalization, Agentic systems, Productivity, Generative AI Agents, No-Code Development, Sales Presentations, Sales Strategy, Sales Management, Sales Process, Automation, Application Development, Artificial Intelligence, Digital Transformation, Innovation, Operational Efficiency

    ★ 4.6 (28) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Product Strategy, Customer experience strategy (CX), Order Processing, Order Management, Order Fulfillment, Content Creation, International Relations, Business Management

    ★ 4.9 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fractal Analytics

    GenAI for Everyone

    Skills you'll gain: Generative AI, ChatGPT, Responsible AI, OpenAI, AI literacy, Social Impact, Organizational Effectiveness, LLM Application, Large Language Modeling, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking

    ★ 4.4 (474) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Paid media, Content Scheduling, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Online Advertising, Budget Management, Budgeting, Advertising, Business Strategy

    ★ 4.4 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property

    ★ 4.7 (168) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    London Business School

    Future Ready Company

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Digital Transformation, Resilience, Operational Risk, Leadership Development, Business Transformation, Adaptability, Team Motivation, Corporate Strategy, AI Enablement, Business Ethics, Governance, Artificial Intelligence and Machine Learning (AI/ML), Culture Transformation, Organizational Change, Leadership Studies, Business Leadership, Machine Learning

    ★ 4.7 (247) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    ★ 4.6 (358) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing

    ★ 4.6 (207) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination

    ★ 4.5 (452) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Supply Chain Planning

    Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Materials Management, Forecasting, Material Requirements Planning, Performance Measurement, Microsoft Excel, Communication Planning, Excel Formulas, Performance Metric, Capacity Management, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Meeting Facilitation

    ★ 4.5 (352) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Procurement, Goal Setting, Overcoming Objections, Communication, Business Research, Oral Expression

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…171172173…530

In summary, here are 10 of our most popular marketing strategy courses

  • Conversational Selling Playbook for SDRs: Salesforce
  • AI for Sales: AI Business School
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • GenAI for Everyone: Fractal Analytics
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Future Ready Company: London Business School
  • AI-Powered Customer Success: Coursera
  • Create a Storyboard using Canva: Coursera
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok