• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Value Propositions, New Product Development, Financial Statements, Growth Strategies, Business Ethics, Ideation, Engineering Management, Engineering

    ★ 4.3 (59) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    ★ 4.9 (16) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • C

    California Institute of the Arts

    Making Money as a Freelancer

    Skills you'll gain: Financial Data, Financial Acumen, Budget Management, Accounting and Finance Software, Financial Analysis, Financial Forecasting, Small Business Accounting, Standard Accounting Practices, Accounting, Revenue Forecasting, Business Planning, Budgeting, Financial Planning, Financial Management, Forecasting, Decision Making

    ★ 4.7 (185) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Theories of Public Policy

    Skills you'll gain: Public Policies, Policy Development, Public Affairs, Policy Analysis, Research, and Development, Policy Analysis, Political Sciences, Economics, Policy, and Social Studies, Advocacy, Environmental Policy, Behavioral Economics, Public Administration, Media and Communications, Program Evaluation, Ethical Standards And Conduct, Governance, Economics

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • G

    Google

    Prepare and Practice for Interviews with AI

    Skills you'll gain: Oral Expression, LLM Application, Follow Through, AI literacy, Planning, Google Gemini, Professionalism

    ★ 4.7 (61) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Generative AI: Revolutionizing the Product Owner Role

    Skills you'll gain: AI Product Strategy, Responsible AI, Data Ethics, Risking, Google Gemini, Product Management, Decision Intelligence, AI Enablement, Artificial Intelligence, Product Development

    ★ 4.8 (38) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Glasgow

    Strategic Business Leadership

    Skills you'll gain: Strategic Leadership, Business Leadership, Digital Transformation, Leadership Studies, Business Transformation, Plan Execution, Business Strategy, Strategic Decision-Making, Organizational Strategy, Leadership, Business Planning, Leadership Development, Corporate Strategy, Innovation, Goal Setting, Business, Business Management, Growth Strategies

    ★ 4.8 (24) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Evaluating Public Health Programs at Scale

    Skills you'll gain: Program Evaluation, Health Equity, Data Collection, Institutional Review Board (IRB), Public Health, Research Design, Nutritional Assessment, Policy Analysis, Healthcare Ethics, Social Impact, Research, Surveys, Family Planning, Maternal Health, Statistical Analysis

    ★ 4.5 (24) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Entrepreneurial Mindset

    Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Business Architecture, New Product Development, Business Strategies, New Business Development, Product Development, Value Propositions

    ★ 4.4 (50) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Geotechnical Foundation Design

    Skills you'll gain: Building Codes, Construction, Laboratory Testing, Structural Engineering, Structural Analysis, Laboratory Experience, Construction Engineering, General Construction and Construction Labor, Civil Engineering, Engineering Analysis, Experimentation, Research Reports, Analytical Testing, Engineering Practices, Failure Analysis, Test Equipment, Finite Element Methods, Engineering Design Process, Engineering Calculations, Design Specifications

    ★ 4.7 (18) · Advanced · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Business Research, Business Correspondence, Business Writing, Professional Networking, Decision Making, Professional Development, Personal Attributes, Planning, Lifelong Learning, Personal Development, Adaptability, Willingness To Learn, Open Mindset, Cognitive flexibility, AI literacy, Emerging Technologies, Self-Awareness, Goal Setting, Market Trend

    ★ 4.1 (53) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    UBITS

    Storytelling avanzado: comunicación de alto impacto

    Skills you'll gain: Presentations, Storytelling, Data Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Driving engagement, Motivational Skills, Communication, Business Communication, Target Audience, Influencing

    ★ 4.9 (27) · Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…186187188…454

In summary, here are 10 of our most popular market research courses

  • Technology Entrepreneurship: University of Colorado Boulder
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Making Money as a Freelancer: California Institute of the Arts
  • Theories of Public Policy: O.P. Jindal Global University
  • Prepare and Practice for Interviews with AI: Google
  • Generative AI: Revolutionizing the Product Owner Role: SkillUp
  • Strategic Business Leadership: University of Glasgow
  • Evaluating Public Health Programs at Scale: Johns Hopkins University
  • Entrepreneurial Mindset: Tecnológico de Monterrey
  • Geotechnical Foundation Design: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok