Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Dashboard Creation, Scatter Plots, Plot (Graphics), Dashboard, R (Software), Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Spatial Analysis, Geospatial Information and Technology, Data Science, Data Analysis
★ 4.8 (458) · Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Epidemiology, Trend Analysis, Chronic Diseases, Public Health, Public Health and Disease Prevention, Event Monitoring, Infection Control, Data Analysis, Descriptive Analytics, Technical Communication, Anomaly Detection, Infectious Diseases, Law, Regulation, and Compliance, Data Collection, Information Privacy
★ 4.7 (389) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Epidemiology, Public Health, Public Health and Disease Prevention, Health Policy, Health Informatics, Biostatistics, Health Assessment, Infectious Diseases, Health Information Management, Data Collection, Descriptive Analytics, Statistical Methods
★ 4.7 (1.3K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing
★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Analytics, People Analytics, Data Analysis, Advanced Analytics, Business Metrics, Statistical Analysis, Statistical Programming, Descriptive Analytics, Probability & Statistics, Statistics, Python Programming, Statistical Methods, Data Manipulation
★ 4.5 (53) · Intermediate · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Data Collection, Sampling (Statistics), Research Methodologies, Research Design, Data Quality, Social Media Analytics
★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding
★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Bioinformatics, R (Software), Data Analysis Software, Big Data, R Programming, Statistical Programming, Statistical Software, Statistical Analysis, Data Preprocessing, Data Processing, Data Manipulation, Data Structures, Software Installation, Data Import/Export, Data Access
★ 3.8 (388) · Mixed · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Market Data, Risk Management, Risk Mitigation, Market Trend, Market Dynamics, Business Risk Management, Risk Analysis, Profit and Loss (P&L) Management, Market Analysis
★ 4.5 (124) · Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Bioinformatics, Molecular Biology, R (Software), Informatics, Network Analysis, Data Analysis, Data Visualization Software, Data Processing, Scientific Visualization, Structural Analysis, Heat Maps
★ 4.8 (489) · Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Marketing Planning, Marketing Strategies, Design Thinking, AI Product Strategy, Strategic Marketing, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Data-Driven Marketing, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Organizational Change, Competitive Intelligence, Responsible AI, Generative AI, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance
★ 4.3 (37) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling
★ 4.5 (175) · Beginner · Guided Project · Less Than 2 Hours