• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAP

    Foundations of Business Analysis

    Skills you'll gain: Stakeholder Management, Business Analysis, SAP Signavio, Stakeholder Engagement, SAP Analytics Cloud, Stakeholder Communications, Business Analysis Tools, SAP Applications, Stakeholder Analysis, ChatGPT, Strategic Thinking, Organizational Strategy, Communication, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Campaign Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Workplace inclusivity, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    165 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Predictive Modeling, Analytics, Database Management, Data Science, Databases, Analysis, Analytical Skills, Relational Databases, Descriptive Statistics, Data Processing, Forecasting, Data Manipulation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Data Analysis Software, Splunk, Data Analysis, Unstructured Data, Analytics, Data Wrangling, Data Infrastructure, Social Network Analysis, Network Analysis, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    402 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI For Medical Treatment

    Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Statistical Methods, Treatment Planning, Data Analysis, Precision Medicine, Model Evaluation, Applied Machine Learning, Patient Treatment, Clinical Documentation, Statistical Machine Learning, Machine Learning Methods, AI Personalization, Machine Learning, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    543 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard Creation, Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Data Wrangling, Data Cleansing, Analysis, Data Import/Export, Requirements Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    592 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Analysis, Statistical Analysis, General Science and Research, Data-Driven Decision-Making, Complex Problem Solving, Regression Analysis, Correlation Analysis, Decision Making, Big Data, Strategic Thinking, Analytics, Probability & Statistics, Statistical Hypothesis Testing, Performance Metric, Entrepreneurship, Performance Measurement, Business Metrics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Portfolio Risk, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Shell Script, Computer Systems, Big Data, Linux Commands, Hardware Architecture, Operating Systems, Unix Shell, File Systems, Computing Platforms, Linux, Performance Testing, Scripting, Performance Tuning, Memory Management, Computer Architecture, Capacity Management, File Management

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Language Competency, Business, Vocabulary, Telecommuting, Human Resources, People Management, Leadership and Management, Human Resource Management, Marketing Management, Business Communication, Recruitment, Promotional Strategies, Grammar

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

1…193194195…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok