• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Intercultural Competence, Stakeholder Engagement, Stakeholder Communications, User Story, Empathy & Emotional Intelligence, Stakeholder Management, Persuasive Communication, Target Audience, Non-Verbal Communication, Team Performance Management, Communication Planning, Influencing, Professional Development, Leadership and Management, Strategic Communication, Data Management, Negotiation, Rapport Building, Data Presentation, Product Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    140 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Artificial Intelligence Ethics in Action

    Skills you'll gain: Responsible AI, Data Ethics, OpenAI, Artificial Intelligence, Large Language Modeling, Analytical Skills, Analysis, Game Theory, Generative AI, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    376 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Financial Modeling & Valuation: Analyze & Forecast

    Skills you'll gain: Finance, Excel Formulas, Income Statement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    117 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Retention, Customer Data Management, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Icahn School of Medicine at Mount Sinai

    Integrated Analysis in Systems Biology

    Skills you'll gain: Research, Science and Research, General Science and Research, Scientific Methods, Analysis, Systems Analysis, Research Reports, Biology, Research Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Virtual Reality, Entrepreneurship, Virtual Environment, Strategic Thinking, Data Literacy, New Business Development, Digital Transformation, Business Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    111 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Developing Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Artificial Intelligence, AI literacy, Decision Intelligence, Machine Learning, Machine Learning Methods, Model Evaluation, Artificial Neural Networks, Information Privacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Exercer son esprit critique à l’ère informationnelle

    Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Learning Strategies, Research, Psychology, digital literacy, Media and Communications, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    RNA Biology with Eterna

    Skills you'll gain: Molecular Biology, Biological Engineering, Cell Biology, Biotechnology, Biochemistry, Pharmacology, Microbiology, Biology, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Human Anatomy & Physiology II

    Skills you'll gain: Childbirth, Child Health, Pulmonology, Maternal Health, Obstetrics And Gynecology, Respiration, Respiratory Therapy, Anatomy, Urology, Cardiology, Urinalysis, Respiratory Care, Immunology, Hematology, Hemodynamics, Nephrology, Capillary, Physiology, Medical Terminology, Lifelong Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Specialization · 3 - 6 Months

1…194195196…454

In summary, here are 10 of our most popular market research courses

  • Program Management and the Art of Communication: University of Maryland, College Park
  • Artificial Intelligence Ethics in Action: LearnQuest
  • Financial Modeling & Valuation: Analyze & Forecast: EDUCBA
  • Customer-Centric CRM Strategy and Management: EDUCBA
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • تصميم تجربة المستخدم من Google: Google
  • Integrated Analysis in Systems Biology: Icahn School of Medicine at Mount Sinai
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Developing Explainable AI (XAI): Duke University
  • Exercer son esprit critique à l’ère informationnelle: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok