Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Animations, Visual Storytelling, Content Creation, Social Media, Social Media Content, Graphical Tools, Design, Graphic Design, Digital Marketing
★ 4.5 (175) · Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Epidemiology, Public Health, Public Health and Disease Prevention, Health Policy, Health Informatics, Biostatistics, Health Assessment, Infectious Diseases, Health Information Management, Data Collection, Descriptive Analytics, Statistical Methods
★ 4.7 (1.3K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Analysis, Model Evaluation, Data Transformation, R Programming, Data Visualization, Regression Analysis, Predictive Modeling, Statistical Methods, R (Software), Data Manipulation, Plot (Graphics), Data Science, Box Plots, Statistical Visualization, Correlation Analysis, Model Training, Tidyverse (R Package)
★ 4.7 (377) · Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: R (Software), Tidyverse (R Package), Web Scraping, Data Manipulation, Data Wrangling, R Programming, Data Transformation, Memory Management, Data Cleansing, Data Science, Statistical Programming, Data Integration, Data Processing, Text Mining, Data Import/Export, Web Services, Data Analysis, Data Structures, Application Programming Interface (API)
★ 4.3 (1.2K) · Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Automation, Consumer Behaviour
★ 4.5 (99) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Matplotlib, Data Visualization, Data Literacy, Plotly, Data Ethics, Plot (Graphics), Generative Model Architectures, Scientific Visualization, Data Cleansing, Data Presentation, Interactive Data Visualization, Pandas (Python Package), Data Quality, Exploratory Data Analysis, Generative Adversarial Networks (GANs), Data Manipulation, Model Evaluation, Data Analysis, Machine Learning
★ 4.3 (120) · Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication
★ 4.9 (880) · Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Data Collection, Sampling (Statistics), Research Methodologies, Research Design, Data Quality, Social Media Analytics
★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics
★ 4.4 (34) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Social Media Analytics, Facebook, Brand Awareness, Marketing Effectiveness, Marketing, Driving engagement, Marketing Analytics, Branding, Business
★ 4.7 (46) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication
★ 4.7 (191) · Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking
★ 4.5 (50) · Beginner · Course · 1 - 4 Weeks