Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing
★ 4.4 (60) · Advanced · Guided Project · Less Than 2 Hours

Wesleyan University
Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Visualization Software, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Exploratory Data Analysis, Statistical Programming, Statistical Analysis, Python Programming
★ 4.4 (946) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics
★ 4.4 (34) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphics Software, Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Graphic Design, Social Media, Graphic and Visual Design Software, Content Creation, Marketing Design, Instagram, Editing, Photo Editing, Branding, Marketing, Video Editing
★ 4.8 (115) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering
★ 4.4 (207) · Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis
★ 4.8 (104) · Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming
★ 4.2 (328) · Mixed · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Institutional Review Board (IRB), Descriptive Statistics, Quantitative Research, Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Science and Research, Research Methodologies, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Statistical Methods, Ethical Standards And Conduct, Data Analysis, Research and Design
★ 4.8 (296) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
★ 4.3 (145) · Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design
★ 4.8 (337) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Content Management, Community Development, Incident Management, Customer Engagement, Community Outreach, Social Media, Business Priorities, Data Literacy, Analytics, Shared Media, Diversity Equity and Inclusion Initiatives, De-escalation Techniques, Behavior Management, Personalized Campaigns, Customer Retention, Direct Marketing, Key Performance Indicators (KPIs), Ethical Standards And Conduct, AI Enablement, Trend Analysis
★ 5 (6) · Beginner · Professional Certificate · 3 - 6 Months

Imperial College London
Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Systems, Electronic Medical Record System, Electronic Medical Record, Health Equity, Interoperability, Public Health, Epidemiology, Big Data, Public Health and Disease Prevention, Digital Transformation, Applied Machine Learning, Health Information Management, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Data Integration
★ 4.5 (270) · Intermediate · Course · 1 - 4 Weeks