• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Pensamiento científico

    Skills you'll gain: Scientific Methods, Science and Research, Creative Thinking, Liberal Arts, Research, Critical Thinking, Critical Thinking and Problem Solving, Creativity, Culture, Social Sciences, Social Studies, Ancient History, Decision Making, Analysis, World History, Social Impact

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Psychology of Popularity

    Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Mental and Behavioral Health, Sociology, Child Development, Biology, Scientific Methods, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Driving business towards the Sustainable Development Goals

    Skills you'll gain: Sustainable Development, Sustainable Business, Corporate Sustainability, Sustainable Systems, Social Impact, Business Transformation, Environmental Issue, Systems Thinking, Economic Development, Strategic Partnership, Environment and Resource Management, Innovation, Collaboration, Climate Change Mitigation, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Big History - From the Big Bang until Today

    Skills you'll gain: World History, Social Studies, International Relations, Ancient History, Culture, Human Development, Physical Science, Anthropology, Timelines, Social Sciences, Liberal Arts, Life Sciences, Environment, Environmental Science, Psychology, Biology, Physics, Social Impact, Economic Development, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Age of Jefferson

    Skills you'll gain: Education and Training, Higher Education, Liberal Arts, Social Justice, Public History, World History, European History, Social Impact, Political Sciences, Advocacy, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    465 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Content Management, Drive Engagement

    3.3
    Rating, 3.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Ecology: Ecosystem Dynamics and Conservation

    Skills you'll gain: Environment, Systems Thinking, Environmental Science, Natural Resource Management, Sustainable Systems, Environmental Issue, Environment and Resource Management, Biology, Sustainable Development, Life Sciences, Environmental Monitoring, Demography, Case Studies, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Bienestar, equidad y derechos humanos

    Skills you'll gain: Social Justice, Health Equity, Social Determinants Of Health, Community Development, Social Impact, Community and Social Work, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Student Engagement, Human Development, Advocacy, Interactive Learning, Student-Centred Learning, Psychosocial Assessments, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

1…203204205…592

In summary, here are 10 of our most popular social media marketing courses

  • Pensamiento científico: Universidad Nacional Autónoma de México
  • Psychology of Popularity: The University of North Carolina at Chapel Hill
  • Driving business towards the Sustainable Development Goals: Erasmus University Rotterdam
  • Big History - From the Big Bang until Today: University of Amsterdam
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Age of Jefferson: University of Virginia
  • Blogging Course: Simplilearn
  • Negocios Internacionales I: University of New Mexico
  • Ecology: Ecosystem Dynamics and Conservation: American Museum of Natural History
  • UX Design: From Concept to Prototype: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok