• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    London Business School

    Business for Good: Fundamentals of Corporate Responsibility

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Strategy, Business Ethics, Governance, Social Impact, Business Leadership, Strategic Leadership, Business Strategy, Decision Making, Influencing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Meta

    Building Community Engagement Foundations

    Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for HR

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Personalization, Agentic Workflows, Responsible AI, Generative AI, Risk Management, HR Tech, Personalized Campaigns, AI literacy, AI Workflows, AI Enablement, ChatGPT, Generative AI Agents, Risk Analysis, Productivity, Artificial Intelligence, LLM Application, Innovation, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Increasing Real Estate Management Profits: Harnessing Data Analytics

    Skills you'll gain: Data Visualization Software, Process Development, Tableau Software, Financial Modeling, Data Presentation, Dashboard Creation, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Revenue Management, Financial Data, Risk Analysis, Property and Real Estate, Real Estate, Financial Analysis, Microsoft Excel, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    246 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Digital and Print Media Design

    Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, AI literacy, Business Leadership, AI Enablement, Communication, Strategic Leadership, Prompt Engineering, LLM Application, Decision Intelligence, Business Transformation, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Ideation, Forecasting, Strategic Thinking, Organizational Strategy, Value Propositions, Market Opportunities, Lean Methodologies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    46 reviews

    Advanced · Course · 1 - 4 Weeks

1…208209210…530

In summary, here are 10 of our most popular marketing strategy courses

  • Business for Good: Fundamentals of Corporate Responsibility: London Business School
  • Building Community Engagement Foundations: Meta
  • The Evolution of Sports Media: Real Madrid Graduate School Universidad Europea
  • AI for HR: AI Business School
  • Human Capital: Strategic HR and Managing Talent: University of Michigan
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University
  • Search Advertising with Google: Aptly
  • Digital and Print Media Design: Xbox
  • The Role of the CEO in Navigating GenAI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok