Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Management, Data Quality, Data Preprocessing, Data Wrangling, Data Processing, Data Maintenance, Data Integration, Data Integrity, Data Analysis, Data Storage
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, R (Software), Plot (Graphics), Data Visualization, Data Import/Export, Statistical Visualization, Data Wrangling, Statistical Reporting, Data Visualization Software, Data Presentation, Data Analysis, Data Science, Data Manipulation, Statistical Analysis, Relational Databases, Data Cleansing, Communication
Beginner · Specialization · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI powered creativity, Business Research, Copywriting, Ideation, Marketing Materials, Writing and Editing, Project Implementation, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Market, Consulting, Target Audience, Business Consulting, Microsoft Excel, Interactive Data Visualization, Data Storytelling, Persona Development, Business Analysis, Excel Formulas, Spreadsheet Software, Data Analysis, Pivot Tables And Charts, Data-Driven Decision-Making, Constructive Feedback
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Generative AI, Fine-tuning, Generative Model Architectures, LLM Application, Large Language Modeling, Application Deployment, Unstructured Data, Application Development, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Sales Enablement, Prompt Engineering, Sales Development, Sales, Sales Operations, Sales Strategy, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Sales Presentation, AI Product Strategy, Marketing Collateral, Overcoming Objections, Prompt Engineering Tools, Taking Meeting Minutes, Meeting Facilitation, Email Automation, Microsoft Teams
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Support, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Sales Process, Relationship Management, Customer Analysis, Customer Insights, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy
Beginner · Course · 1 - 3 Months

University of Amsterdam
Skills you'll gain: Statistical Analysis, Research, Science and Research, Research Reports, Data Analysis, Research Design, Scientific Methods, Data Collection, Research Methodologies, Research and Design, Report Writing, Experimentation, Social Sciences
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Data Visualization, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Data Literacy, Tableau Software, Data Ethics, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Visual Storytelling, Market Data, Descriptive Analytics, Geospatial Information and Technology, Data Mapping
Beginner · Specialization · 1 - 3 Months