• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • A

    Airbus Beyond

    Understanding Global Supply Chains

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control

    ★ 4.7 (18) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency

    ★ 4.9 (152) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • H

    Howard University

    Capstone: Design Thinking for IS in Business

    Skills you'll gain: Design Thinking, Solution Design, Customer Analysis, Business Solutions, Process Design, Customer Insights, User Centered Design, Cloud-Based Integration, Information Systems, Brainstorming, User Research, Ideation, Persona Development, Target Audience, Business Transformation, Digital Transformation, Cloud Solutions, User Feedback, Product Testing

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Exploratory Data Analysis With Python and Pandas

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Plot (Graphics), Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Data Science, Statistical Analysis, Data Wrangling, Python Programming

    ★ 4.5 (448) · Beginner · Guided Project · Less Than 2 Hours

  • D

    Dartmouth College

    Engineering of Structures: Tension

    Skills you'll gain: Structural Engineering, Structural Analysis, Construction, Civil Engineering, Architecture and Construction, Engineering Analysis, Building Design, Engineering Design Process, Mechanics

    ★ 4.8 (81) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    ★ 4.6 (498) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management

    ★ 4.5 (147) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Animals and Institutions

    Skills you'll gain: Anthropology, Healthcare Ethics, Social Sciences, Culture, Environment, Laboratory Research, General Science and Research, Sociology, Social Justice, Ethical Standards And Conduct, Health Care, Food and Beverage, Social Impact, Nutrition and Diet, Advocacy

    ★ 4.7 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Social Sciences, Statistical Analysis, Statistical Software, Statistical Modeling, Correlation Analysis, Statistical Methods, Advanced Analytics, Regression Analysis, Mathematical Modeling, Data Analysis Software, Research, Model Evaluation, Data Modeling

    ★ 4.8 (98) · Mixed · Course · 3 - 6 Months

    Category: Free
    Free
  • T

    Technical University of Munich (TUM)

    Digitalisation in Aeronautics

    Skills you'll gain: Model Based Systems Engineering, Digital Communications, Control Systems, Vibrations, Structural Analysis, Digital Transformation, Digital Analysis, Communication Systems, Mathematical Modeling, Engineering Design Process, Simulation and Simulation Software, Collaborative Software, Technology Strategies, Model Optimization, Conceptual Design

    ★ 4.7 (214) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad de Chile

    Criterios para la Gestión y el Aseguramiento de la Calidad en la Educación Superior

    Skills you'll gain: Quality Assurance, Quality Assessment, Teaching, Higher Education, Accountability, Education and Training, Program Standards, Quality Management, Quality Monitoring, Pedagogy, Accountability Frameworks, Quality Management Systems, Quality Improvement, Continuous Quality Improvement (CQI), Benchmarking, Peer Review, Research, Analysis, External Auditing

    ★ 4 (94) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Electrodynamics: Electric and Magnetic Fields

    Skills you'll gain: electromagnetics, Electrical Engineering, Physics, Materials science, Mechanics, Engineering, Differential Equations, Mathematical Modeling

    ★ 4.8 (235) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…216217218…454

In summary, here are 10 of our most popular market research courses

  • Understanding Global Supply Chains: Airbus Beyond
  • 中级商务汉语(入职与营销篇): Peking University
  • Capstone: Design Thinking for IS in Business: Howard University
  • Exploratory Data Analysis With Python and Pandas: Coursera
  • Engineering of Structures: Tension: Dartmouth College
  • Redacción de documentos empresariales de gran impacto: University of California, Irvine
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University
  • Animals and Institutions: University of Colorado Boulder
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Digitalisation in Aeronautics: Technical University of Munich (TUM)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok