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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
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    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Linear Algebra for Data Science Using Python

    Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, Data Manipulation, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Plot (Graphics), Mathematical Modeling, Scientific Visualization, Data Preprocessing, NumPy, Predictive Analytics, Statistical Modeling, Mathematical Software, Statistical Methods, Applied Mathematics, Algebra, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
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    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
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    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Financial Trading, Equities, Securities Trading

    4.6
    Rating, 4.6 out of 5 stars
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    284 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Health Informatics, Azure Active Directory, Medical Privacy, Cloud Security, Health Care, Identity and Access Management, Real Time Data, Data Infrastructure, Model Training, Patient Education and Support, AI Security, Microsoft Azure, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, AI Integrations

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Machine Learning Engineer

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Data Preprocessing, Classification And Regression Tree (CART), Exploratory Data Analysis, Logistic Regression, Statistical Machine Learning, Model Evaluation, Model Training, Supervised Learning, Decision Tree Learning, Probability & Statistics, Data Processing, Statistical Software, Machine Learning Methods, Machine Learning Software, Workflow Management, Machine Learning, Correlation Analysis, Applied Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    105 reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    3.5
    Rating, 3.5 out of 5 stars
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    24 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Introduction to Modern Data Engineering with Snowflake

    Skills you'll gain: Data Engineering, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Integration, Data Warehousing, Software Engineering Tools, Data Import/Export, Stored Procedure, Data Sharing, SQL, Data Analysis, GitHub, Microsoft Visual Studio, Command-Line Interface, Application Deployment

    4.7
    Rating, 4.7 out of 5 stars
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    146 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management

    4.4
    Rating, 4.4 out of 5 stars
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    48 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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