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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    ★ 4.5 (86) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    ★ 4.7 (18) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Data Literacy, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Technical Management, Team Management, Solution Delivery, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership, Real Estate

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Google Gemini, Content Performance Analysis, Content Optimization, Generative AI, Prompt Engineering, Gemini, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, AI literacy, Web Analytics and SEO, AI Personalization, Lead Generation, Large Language Modeling, Content Strategy

    ★ 3.5 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity

    ★ 4.8 (45) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Applications, Cloud Development, Cloud Platforms, IBM Cloud, Application Development, Cloud Services, Cloud Technologies, Cloud Computing, Google Cloud Platform, Computing Platforms, Cloud-Based Integration, Microsoft Azure, AI Integrations, Amazon Web Services, Emerging Technologies, Network Protocols

    ★ 4.3 (323) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    ★ 4.3 (38) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    ★ 4.3 (27) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Advanced Project Operations & Automation

    Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning

    ★ 4.5 (30) · Advanced · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Generative AI: Labor and the Future of Work

    Skills you'll gain: Generative AI, AI powered creativity, AI Enablement, AI literacy, Automation, Workforce Development, Workforce Management, Human Capital, Workforce Planning, People Analytics, Data Ethics, Leadership and Management, Change Management

    ★ 4.7 (80) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development

    ★ 4.8 (46) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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