• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Creando videos educativos con Smartphones

    Skills you'll gain: Videography, Photo/Video Production and Technology, Video Production, Video Editing, Cinematography, Educational Materials, Education Software and Technology, Post-Production, Education and Training, Digital pedagogy, Pedagogy, Data Sharing, Content Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Influence

    Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Organizational Effectiveness, Organizational Structure, Relationship Management, Business Ethics, Ethical Standards And Conduct, Decision Making, Strategic Partnership, Social Network Analysis, Proactivity, General Networking, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    346 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Alcanza tu audiencia en Instagram con influenciadores

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Drive Engagement, Social Media, Social Media Management, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Group Behavior and Team Management Essentials

    Skills you'll gain: Teamwork, Team Management, Team Leadership, Team Building, Team Performance Management, Collaboration, Virtual Teams, Behavior Management, Team Collaboration, Decision Making, Leadership, Team Motivation, Organizational Structure, Leadership Development, Conflict Management, Critical Thinking, Productivity, Problem Solving, Communication Strategies, Communication

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Berklee

    Producción Musical y su Efecto en la Composición

    Skills you'll gain: Musical Composition, Music, Music Theory, Music Performance, Post-Production, Media Production, Creativity, Coordination

    4.9
    Rating, 4.9 out of 5 stars
    ·
    525 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Graphic Design, Video Editing, Content Creation, Social Media Marketing, Marketing Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Photography Techniques: Light, Content, and Sharing

    Skills you'll gain: Photography, Photo Editing, Photo/Video Production and Technology, Peer Review, Digital Publishing, Web Presence, Creativity, Information Privacy, Web Design and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    The Mediterranean, a Space of Exchange (from the Renaissance to Enlightenment)

    Skills you'll gain: European History, Culture, World History, Art History, Social Sciences, Cultural Diversity, International Relations, Economics, Sociology, Liberal Arts, Diplomacy, Political Sciences, Governance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    228 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Middle and Late Adulthood

    Skills you'll gain: Gerontology, Geriatrics, Human Development, Psychosocial Assessments, Emotional Intelligence, Mental Health Diseases and Disorders, Sociology, Psychology, Activities of Daily Living (ADLs), Physiology

    Intermediate · Course · 1 - 4 Weeks

1…225226227…592

In summary, here are 10 of our most popular social media marketing courses

  • Creando videos educativos con Smartphones: Universidad Nacional Autónoma de México
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • Mindware: Critical Thinking for the Information Age: University of Michigan
  • Influence: University of Pennsylvania
  • Alcanza tu audiencia en Instagram con influenciadores: Coursera
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Group Behavior and Team Management Essentials: EDUCBA
  • Producción Musical y su Efecto en la Composición: Berklee
  • Create environmental awareness content with Canva: Coursera
  • Photography Techniques: Light, Content, and Sharing: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok