• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Introduction to Healthcare Data Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Dashboard Creation, Clinical Research, Interactive Data Visualization, Health Informatics, Data Wrangling, Data Analysis, Healthcare Ethics, Health Information Management and Medical Records, Health Policy, Looker (Software), Predictive Analytics, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Risk Mitigation, Business Strategies, Payment Processing, Market Opportunities, Shipping and Receiving, Economics, Brokerage, Regulatory Documents, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality, Hospitality Management, Sustainable Development, Sustainable Systems, Hospitality and Food Services, Hotel And Restaurant Management, Business Planning, Corporate Sustainability, Hotels and Accommodations, Sustainability Standards, Waste Minimization, Environmental Social And Corporate Governance (ESG), Environmental Issue, Community Development, Market Opportunities, Environmental Resource Management, Market Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Performance Improvement, Product Marketing, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Marketing, Strategic Planning, Business Strategy, Market Opportunities, Logistics

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Quantum Computing with Qiskit and Advanced Algorithms

    Skills you'll gain: Quantum computing, Algorithms, IBM Cloud, Cryptography, Python Programming, Mathematical Software, Simulations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Full-Stack Web Development: PHP, HTML, CSS & JavaScript

    Skills you'll gain: User Interface (UI), User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), Web Design, Cascading Style Sheets (CSS), UI Components, Secure Coding, Full-Stack Web Development, Web Applications, Database Development, Frontend Integration, JavaScript Frameworks, Database Management, Hypertext Markup Language (HTML), Software Architecture, Development Environment, Software Testing, Development Testing, NoSQL, API Design

    4
    Rating, 4 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Healthcare Career Explorer: Nursing Professions

    Skills you'll gain: Medication Administration, Basic Patient Care, Direct Patient Care, Patient Communication, Smart Goals, Nursing and Patient Care, Clinical Nursing, Nursing, Professional Development, Nurse Education, Nursing Basics, Clinical Leadership, Basic Nursing Skills, Care Coordination, Nursing Administration, Goal Setting, Nursing Care, Caregiving, Patient Advocacy, Nursing Practices

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Exploratorium

    Exploring Light: Hands-on Activities and Strategies for Teachers

    Skills you'll gain: Collaboration, Educational Materials, Instructional Design, Laboratory Experience, Constructive Feedback, Learning Strategies, Experimentation, Science and Research, Physics, Scientific Methods, Investigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    流行病学基础(上)

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Health Policy, Public Health, Research Design, Research Methodologies, Research, Medical Science and Research, Health Promotion, Preventative Care, Social Determinants Of Health, Statistical Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Modern Statistics for Data-Driven Decision-Making

    Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Analytics, Data Storage Technologies, Exploratory Data Analysis, Data Store, Mathematical Software, Data Storage, Data Access, Database Software, Estimation, Machine Learning Methods, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Regression Testing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

1…236237238…454

In summary, here are 10 of our most popular market research courses

  • Introduction to Healthcare Data Analytics: SkillUp
  • Desembaraço Aduaneiro: Fundação Instituto de Administração
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • Master Marketing Case Study: Analyze, Evaluate & Implement: EDUCBA
  • Quantum Computing with Qiskit and Advanced Algorithms: Packt
  • Full-Stack Web Development: PHP, HTML, CSS & JavaScript: Board Infinity
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Healthcare Career Explorer: Nursing Professions: Coursera
  • Exploring Light: Hands-on Activities and Strategies for Teachers: Exploratorium
  • 流行病学基础(上): Peking University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok