Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Investment Management, Performance Analysis, Risk Analysis, Analytics, Financial Acumen, Investments, Asset Management, Performance Metric, Case Studies
★ 4.5 (40) · Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Logistic Regression, Descriptive Analytics, Model Training, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning
★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software
★ 4.6 (291) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Advertising, Digital Marketing
★ 4 (8) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Regression Analysis, Classification Algorithms, Applied Machine Learning, Machine Learning Methods, Dimensionality Reduction, Anomaly Detection, Supervised Learning, Analytical Skills, Machine Learning, Model Evaluation, Machine Learning Algorithms, Data Analysis, Data Mining, Data Preprocessing, Predictive Modeling, Statistical Analysis, Logistic Regression, Model Training, Statistical Machine Learning
★ 4.7 (29) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Service, Customer experience improvement, Service Design, Loyalty Programs, Customer Analysis, Process Mapping, Customer Insights, Customer Relationship Management, Process Design, Journey Mapping, Customer Engagement, Customer Support, Cross-Channel Marketing, Business Process, Integrated Marketing Communications, Customer Retention, Marketing
★ 4.5 (42) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Content Creation, Graphic and Visual Design Software, Social Media, Marketing Materials, Color Matching, Graphic Design, Graphical Tools, Design, User Accounts
★ 4.5 (69) · Beginner · Guided Project · Less Than 2 Hours

Copenhagen Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Social Impact, Systems Thinking, Strategic Partnership, Value Propositions
★ 4.6 (44) · Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Plot (Graphics), Web Scraping, Machine Learning, Machine Learning Algorithms, User Interface (UI), Operational Analysis, Business Analytics, Programming Principles, Python Programming, User Interface (UI) Design, Computational Thinking, UI Components, Object Oriented Programming (OOP), Numerical Analysis
★ 4.9 (163) · Mixed · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Data Storage Technologies, Video Editing, Editing, Social Media Content, Style Guides, Social Media Strategy, Rapport Building, Data Maintenance, Social Media Management, Social Media Marketing, Video Production, Customer Retention, File Management, Selling Techniques, Customer Relationship Building, Cloud Storage, Relationship Building
★ 4.1 (10) · Beginner · Specialization · 3 - 6 Months

AI CERTs
Skills you'll gain: Analytics, Predictive Analytics, Applied Machine Learning, Science and Research, Machine Learning, Medical Science and Research, Biomedical Technology, AI Integrations, Generative AI, AI Workflows, AI literacy, Regulatory Compliance
★ 2.7 (6) · Beginner · Course · 1 - 3 Months

University of Amsterdam
Skills you'll gain: Statistical Analysis, Research, Science and Research, Research Reports, Data Analysis, Research Design, Scientific Methods, Data Collection, Research Methodologies, Research and Design, Report Writing, Experimentation, Social Sciences
★ 4.4 (71) · Beginner · Course · 1 - 3 Months