• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • J

    Johns Hopkins University

    Health Informatics

    Skills you'll gain: Health Informatics, Clinical Informatics, Healthcare Project Management, Health Technology, Change Control, Health Systems, Health Policy, Informatics, Health Care, Health Assessment, Medical Records, Health Care Administration, Health Information Management, Clinical Leadership, Health Administration, Decision Support Systems, Solution Design, IT Management, Electronic Medical Record System, Data Science

    ★ 4.4 (1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Team Collaboration, Discussion Facilitation, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Business Transformation, Leadership Studies, Project Management

    ★ 4.8 (3.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Prospecting and Qualification, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    ★ 4.9 (152) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • H

    Harvard Business School Online

    Introduction to Business Strategy

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Business Strategies, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Strategic Partnership, Return On Investment, Product Strategy, Competitive Analysis, Consumer Behaviour, Business, Branding, Customer experience improvement

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • S

    Simplilearn

    Workflow Automation using Generative AI

    Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)

    ★ 4.4 (259) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Marketing Planning, Market Research, Commercialization

    ★ 4.6 (211) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    Advanced Prompt Engineering for Everyone

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, Context Engineering, ChatGPT, AI literacy, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Data Analysis

    ★ 4.8 (806) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Algorithms on Graphs

    Skills you'll gain: Graph Theory, Algorithms, Network Routing, Data Structures, Network Analysis, Network Model, Theoretical Computer Science

    ★ 4.7 (2.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Financial Modeling, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Target Market, Ideation, Entrepreneurship

    ★ 4.5 (731) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Figma Mastery: From Wireframes to Prototypes

    Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface (UI), Journey Mapping, Interactive Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, User Experience, User Flows, Design Research, Front-End Web Development, Web Design and Development, Design Strategies, Mockups, User Interface and User Experience (UI/UX) Design, Interaction Design

    ★ 4.4 (423) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management

    ★ 4.7 (617) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • M

    Microsoft

    AI Evaluation and Investment Decisions

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), AI Product Strategy, Microsoft Copilot, AI Enablement, Responsible AI, Return On Investment, Cost Benefit Analysis, AI Security, Business Priorities, Governance Risk Management and Compliance, Financial Modeling, Governance, Data Governance, Executive Presence, Key Performance Indicators (KPIs), Risk Analysis, Operating Cost, Decision Making, Power Platform Architecture & Technical Design, Risk Modeling

    Beginner · Course · 1 - 3 Months

    Category: New
    New
1…237238239…592

In summary, here are 10 of our most popular social media marketing courses

  • Health Informatics: Johns Hopkins University
  • Agile Leadership: University of Colorado System
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Introduction to Business Strategy: Harvard Business School Online
  • Workflow Automation using Generative AI: Simplilearn
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Advanced Prompt Engineering for Everyone: Vanderbilt University
  • Algorithms on Graphs: University of California San Diego
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Figma Mastery: From Wireframes to Prototypes: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok