• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • R

    Rice University

    America Through Foreign Eyes

    Skills you'll gain: International Relations, Intercultural Competence, Social Studies, Cultural Diversity, World History, Diversity Awareness, Political Sciences, Social Sciences, Economics, Sociology, Social Justice

    ★ 4.7 (413) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    ★ 4.9 (55) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Arizona State University

    Communicating Your Best Self

    Skills you'll gain: Communication, Social Skills, Interpersonal Communications, Communication Strategies, Verbal Communication Skills, Non-Verbal Communication, Virtual Teams, Business Correspondence, Business Communication, Oral Expression, Writing, Self-Awareness

    ★ 4.5 (106) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Animation and Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Proposal Development, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, UI Components, Software Documentation

    ★ 4.4 (392) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Geneva

    Securing Investment Returns in the Long Run

    Skills you'll gain: Investment Management, Investments, Performance Measurement, Portfolio Management, Asset Management, Wealth Management, Environmental Social And Corporate Governance (ESG), Performance Analysis, Financial Services, FinTech, Performance Metric, Portfolio Risk, Return On Investment, Finance, Financial Market, Risk Management, Benchmarking, Sustainable Business, Risk Analysis

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • V

    Voxy

    Low Intermediate English: Meet & Greet

    Skills you'll gain: Social Skills, Professionalism, Verbal Communication Skills, Interpersonal Communications, Professional Development, Vocabulary, English Language, Language Learning, Oral Comprehension, Language Competency, Education Software and Technology, Communication, Communication Strategies, Relationship Building, Grammar

    ★ 4.5 (277) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Stanford University

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Resource Utilization, Social Impact, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Decision Making, Planning, Entrepreneurship, Research

    ★ 4.6 (218) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • D

    Duke University

    ESG Essentials for Sustainable Business

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Corporate Sustainability, Sustainability Standards, Stakeholder Engagement, Environmental Issue, Business Ethics, Social Impact, Stakeholder Analysis, Governance, Accountability, Strategic Thinking, Business Communication, Trend Analysis

    ★ 4.7 (213) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Verbal Communication Skills, Oral Expression, Communication, Target Audience, Storytelling, Driving engagement, Collaboration, Non-Verbal Communication, Composure, Organizational Structure, Discussion Facilitation, Stress Management

    ★ 4.6 (439) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Leadership Studies, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Persona (User Experience)

    ★ 4.8 (636) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Usable Security

    Skills you'll gain: Human Factors (Security), Usability, Human Computer Interaction, Authentications, Security Engineering, Usability Testing, Interaction Design, User Interface (UI), Human Factors, Information Privacy, Cybersecurity, Personally Identifiable Information, User Interface (UI) Design, Multi-Factor Authentication, User Centered Design, Design

    ★ 4.6 (3.3K) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Writing, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…249250251…592

In summary, here are 10 of our most popular social media marketing courses

  • America Through Foreign Eyes: Rice University
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Communicating Your Best Self: Arizona State University
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
  • Securing Investment Returns in the Long Run: University of Geneva
  • Low Intermediate English: Meet & Greet: Voxy
  • Giving 2.0: The MOOC: Stanford University
  • ESG Essentials for Sustainable Business: Duke University
  • Present with Purpose: Create/Deliver Effective Presentations: IBM
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok