• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Apply Excel Skills for Data Analysis Foundations

    Skills you'll gain: Data Entry, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Visualization, Data Visualization Software, Dashboard, Microsoft Office, Case Studies, Data Management, Business Analytics, Exploratory Data Analysis, Productivity Software, Business, Analysis, Data Presentation, Data Analysis, Data Manipulation, Data Literacy

    ★ 4.8 (31) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Performance Reporting, Communication, Writing, Internal Communications

    ★ 4.5 (34) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Generative AI in Software Testing Training

    Skills you'll gain: Test Tools, Acceptance Testing, Software Testing, Test Automation, Test Execution Engine, Test Planning, Software Quality Assurance, Generative AI, Test Data, Test Case, AI literacy, Requirements Analysis, Software Documentation

    ★ 4.3 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Professional Trading: Charts, Indicators & Volatility

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Market Dynamics, Derivatives, Market Opportunities, Financial Market, Gap Analysis, Securities Trading, Risk Management Framework, Risk Management, Trend Analysis, Market Data, Market Analysis, Risk Analysis, Financial Forecasting, Forecasting, Consolidation, Histogram

    ★ 4.5 (26) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Security Strategy, Key Performance Indicators (KPIs), Leadership and Management, Internal Communications, Leadership, Communication Planning, Performance Metric, Program Management, Risk Management, Risk Management Framework, Corporate Communications, Stakeholder Communications

    ★ 4.6 (51) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Storytelling for Engaging Presentations

    Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Driving engagement, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    Logical Operations

    Microsoft Power BI: Data Analysis Professional

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard Creation, Business Reporting, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export

    ★ 4.4 (19) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: AI powered creativity, Photo/Video Production and Technology, Generative AI, Multimedia, Prompt Engineering, Content Creation, Digital Content, Business Process Automation, Media Production, ChatGPT, Image Quality, Digital Assets, Course Development, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Icahn School of Medicine at Mount Sinai

    Big Data Science with the BD2K-LINCS Data Coordination and Integration Center

    Skills you'll gain: Bioinformatics, Applied Machine Learning, Interactive Data Visualization, Supervised Learning, Machine Learning Methods, Data Visualization, Statistical Machine Learning, Machine Learning, Informatics, Big Data, Data Mining, Analytics, Data Science, Data Transformation, Biostatistics, Data Integration, Precision Medicine, Medical Science and Research, Unsupervised Learning, Molecular Biology

    ★ 4.8 (27) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    ★ 4.9 (150) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    AI CERTs

    AI for Learning & Development 

    Skills you'll gain: Responsible AI, AI Personalization, Education Software and Technology, Generative AI Agents, Developing Training Materials, AI Enablement, Workforce Development, Artificial Intelligence and Machine Learning (AI/ML), Performance Analysis, Learning Management Systems, Generative AI, Instructional Design, AI literacy, HR Tech, Learning Styles, Content Creation, Learning Theory, Human Learning, Learning Strategies, Childhood Education and Development

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…251252253…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok