• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Strategic Thinking, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Snowflake for Beginners: Make your First Snowsight Dashboard

    Skills you'll gain: Dashboard, Dashboard Creation, Data Warehousing, Data Presentation, Relational Databases, Database Development, Data Access, Database Management, SQL, Query Languages, Data Management, Data Analysis, Data Analysis Software, Cloud Computing, Benchmarking, Market Share

    ★ 4.4 (56) · Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Ethical Hacking Practice Project & Questions

    Skills you'll gain: Cyber Security Assessment, Security Testing, Cybersecurity, Vulnerability Scanning, Cyber Operations, Cyber Threat Intelligence, Cyber Threat Hunting, Scenario Testing, Cyber Security Strategy, Exploitation techniques, Cyber Attacks, Problem Solving, Simulations

    ★ 4.7 (66) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Advanced Threat Hunting and Incident Response

    Skills you'll gain: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Incident Management, Cyber Threat Intelligence, Threat Detection, Cyber Security Strategy, Security Strategy, Threat Management, Cybersecurity, Scenario Testing, Technical Communication

    ★ 4.3 (47) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Santa Cruz

    The Career Design Lab: Change your Job, Change your Life

    Skills you'll gain: Professional Networking, Positivity, Design Thinking, Decision Making, Rapport Building, Relationship Building, Professional Development, Interviewing Skills, Optimism, Brainstorming, Self-Awareness, Negotiation, Personal Development, Goal Setting

    ★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Content Management, Drive Engagement

    ★ 3.3 (9) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    The Business of Ideas: IP in the Real World

    Skills you'll gain: Intellectual Property, Case Studies, Legal Risk, Law, Regulation, and Compliance, Asset Protection, Case Law, Legal Strategy, Branding, Lawsuits, Legal Proceedings, Market Dynamics, Litigation and Civil Justice, Emerging Technologies, Appeals, Music, Technical Standard, Musical Composition

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    ★ 4.8 (11) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Planning, Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Strategic Marketing, Sales Presentations, Marketing Strategies, Presentations, Promotional Strategies, Sustainable Development, Proposal Development, Corporate Sustainability, Capital Budgeting, Return On Investment

    ★ 5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    STARWEAVER

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, AI Enablement, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Competitive Intelligence, Stakeholder Communications, Decision Intelligence, Organizational Change, Strategic Communication, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    ★ 4.5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    The Chief AI Officer's Handbook

    Skills you'll gain: AI Security, AI Product Strategy, Responsible AI, Data Ethics, Strategic Leadership, AI Integrations, Technology Roadmaps, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Management, Data Management, Security Controls, Artificial Intelligence and Machine Learning (AI/ML), Governance, Ethical Standards And Conduct, Data Governance, Team Building

    ★ 3.3 (8) · Advanced · Course · 3 - 6 Months

1…251252253…530

In summary, here are 10 of our most popular marketing strategy courses

  • Shaping the Next Innovation Opportunity: University of Glasgow
  • Snowflake for Beginners: Make your First Snowsight Dashboard: Coursera
  • Ethical Hacking Practice Project & Questions: LearnKartS
  • Advanced Threat Hunting and Incident Response: LearnQuest
  • The Career Design Lab: Change your Job, Change your Life: University of California, Santa Cruz
  • Blogging Course: Simplilearn
  • The Business of Ideas: IP in the Real World: University of Pennsylvania
  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • The Social Media Landscape: University of Colorado Boulder
  • Product Innovation Management: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok