• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising

    ★ 4.6 (11) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Analytics, Financial Market, Data Literacy, Business Transformation, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Market Dynamics, Data Sharing, Customer experience improvement

    ★ 4.3 (27) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Digital Manufacturing: Introduction and Smart Design

    Skills you'll gain: Manufacturing Processes, Computer-Aided Design, Automation, Internet Of Things, Manufacturing and Production, Digital Transformation, Manufacturing Operations, Geometric Dimensioning And Tolerancing, Simulation and Simulation Software, Network Infrastructure, Finite Element Methods, AI Integrations, Cloud Computing

    ★ 4.5 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    ★ 4.8 (63) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Front-End Development Capstone Project

    Skills you'll gain: GitHub, Responsive Web Design, React.js, Front-End Web Development, Git (Version Control System), HTML and CSS, Version Control, Hypertext Markup Language (HTML), Web Development, Web Design and Development, Back-End Web Development, Frontend Integration, Web Design, UI Components, Code Review, Web Applications, Cascading Style Sheets (CSS), Web Analytics and SEO, Database Development, Software Development

    ★ 4.7 (62) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Vibe Coding with Lovable: From Idea to App

    Skills you'll gain: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing

    ★ 4.4 (17) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    MathWorks

    MATLAB Skills for the AI Era

    Skills you'll gain: Plot (Graphics), AI literacy, Generative AI, LLM Application, Scripting, User Interface (UI) Design, Matlab, User Interface and User Experience (UI/UX) Design, No-Code Development, Data Manipulation, Data Visualization Software, Interactive Data Visualization, UI Components, Mathematical Modeling, Data Visualization, Scientific Visualization, Data Storytelling, Data Analysis, Engineering Calculations, Programming Principles

    ★ 4.8 (14) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Software Architecture for Big Data

    Skills you'll gain: Service Level, Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Software Engineering, Web Applications, Performance Testing, Scalability, Software Systems, Microservices, Software Architecture, System Testing, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, Big Data

    ★ 3.5 (107) · Advanced · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • N

    Nikolai Schuler

    Snowflake - Introduction Course

    Skills you'll gain: Data Warehousing, Data Transformation, Data Import/Export, Database Management Systems, Query Languages, SQL, Cloud Computing Architecture, Database Management, Data Management, Amazon S3, Data Analysis

    ★ 4.5 (33) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnQuest

    Advanced IoT Systems Integration and Industrial Applications

    Skills you'll gain: Internet Of Things, Advanced Analytics, Analytics, Data-Driven Decision-Making, Data Processing, Robotics, Automation, Real Time Data, Network Security, Emerging Technologies, Security Strategy, Interoperability, Scalability

    ★ 4.6 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google

    Data Responsibility

    Skills you'll gain: Data Ethics, Data Quality, Data Sharing, Information Privacy, Data Analysis, Data Access, Informed Consent

    ★ 4.8 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, Dataflow, Data Pipelines, Data Import/Export, Feature Engineering, Data Lakes, Model Deployment, Real Time Data, Dashboard Creation, Apache Kafka, Tensorflow, Data Governance, Data Warehousing, Apache Spark, Dashboard, Data Infrastructure, Data Architecture, Big Data, Extract, Transform, Load, Unstructured Data

    ★ 4.3 (82) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…255256257…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok